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About the Role
Decagon is looking for a Head of Industry Marketing to own our go-to-market strategy across our core verticals. You'll define how Decagon is positioned, messaged, and sold into each industry, and partner closely with Sales, Product, Agent Product, and Growth to turn that strategy into pipeline and revenue.
Responsibilities
- Gather customer and market intelligence to inform positioning and product direction.
- Define and own go-to-market strategy for priority industries, including ICP definitions, buyer personas, use cases, and competitive positioning.
- Craft core industry narratives, develop differentiated value propositions, and own messaging hierarchy.
- Build sales enablement assets and plays, such as battlecards, industry primers, and deal-stage content, and measure their conversion impact.
- Partner with Growth to plan vertical program launches and campaign strategies, including ABM campaigns, field events, and customer stories.
- Ensure cross-functional alignment between Product and Sales, translating new product capabilities into vertical value and integrating field feedback into roadmaps.
Requirements
- Experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
- Owned vertical or segment go-to-market strategy.
- Strong messaging strategist capable of developing points of view, translating them into crisp narratives, and pressure-testing with buyers and sellers.
- Experience working closely with enterprise sales teams and influencing complex, multi-stakeholder deals.
- Ability to prioritize positioning and buyer relevance over deliverables.
- Comfortable with ambiguity and able to define execution structures.
Skills
- Marketing to complex, regulated industries.
- Launching new vertical motions from scratch.
- Familiarity with AI or CX technology landscape.
- Ability to credibly engage with technical and non-technical stakeholders.
- Building analyst and press relationships within a specific industry.
Location
- in-office
Work Type
- Full-time
- Onsite
Experience Level
- 10+ years of experience
Benefits
- Flexible vacation policy (Take what you need)
- Medical benefits
- Dental benefits
- Vision benefits
- Life Insurance
- Disability Benefits
- Retirement Plan (e.g., 401K, pension)
- Parental Leave
- Fertility and family building benefits (Carrot)
- Daily in-office lunches and snacks
About the Company
- Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.
- Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.
- We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships.
- We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.
- We’re an in-office company, driven by a shared commitment to excellence and velocity.
- Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.