Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Wakeo provides a SaaS platform for real-time visibility in intercontinental transportation, using AI to help build resilient and sustainable supply chains. We are rapidly growing and have secured significant funding to continue our expansion.

Responsibilities

• Lead 360° marketing strategy and execution, incorporating Enterprise SaaS best practices like ABM.
• Engage with customers to understand needs and articulate product value, proactively adapting to market changes.
• Generate qualified leads through inbound and outbound multi-channel campaigns (content, events, website, social media, ads).
• Utilize an AI-first approach and leverage the existing tech stack (e.g., Hubspot CRM) for efficiency.
• Position Wakeo's brand as an industry innovator through influence (PR, thought leadership) and product launches.
• Collaborate closely with sales and product teams.
• Develop expertise in the global supply chain and monitor competitors for differentiation.
• Lead the marketing team, set goals, enable team members, and manage the budget for strong ROI.
• Ensure a strong return on investment (ROI).

Requirements

• Fluent in both French and English.
• Minimum 7 years of experience, with at least 5 years in marketing.
• Experience in enterprise B2B, ideally in a SaaS and international environment.
• Logistics knowledge is a plus.
• Eager to consistently interact with customers to learn about the industry and product.
• Ability to operate in a fast-paced environment, being both strategic and hands-on (30/70 split).
• AI-friendly mindset for efficient operations.
• Revenue-oriented with a desire to achieve ambitious goals autonomously.
• Proven leadership and management skills.
• Team player.
• Proactive in responding to global supply chain disruptions.
• Ability to manage the budget to ensure a strong return on investment (ROI).

Skills

• Marketing Strategy
• SaaS Marketing
• ABM
• Customer Engagement
• Lead Generation
• Inbound Marketing
• Outbound Marketing
• Content Marketing
• Event Marketing
• Social Media Marketing
• Advertising
• AI
• CRM (Hubspot)
• Brand Positioning
• Product Marketing
• Sales Collaboration
• Product Collaboration
• Competitive Analysis
• Team Leadership
• Budget Management
• ROI Analysis
• Communication (French/English)

Location

• Paris
• Lyon

Work Type

• Hybrid
• Full-time

Experience Level

• Minimum 7 years of experience
• 5 years in marketing
• Enterprise B2B experience
• SaaS experience
• International environment experience
• Management experience

Benefits

• Teambuilding moments (Wakeo days, seminars)
• Gym access in Paris Office

About the Company

• Wakeo provides a SaaS platform to bring real-time visibility on intercontinental transportation.
• Using AI-based technology, we help shippers and logistics providers build a resilient and sustainable supply chain.
• We already work with global leaders such as Uniqlo, Michelin, Corteva, Air Liquide, Rhenus or Hartrodt with users in more than 180 countries and we are rapidly growing our network.
• We raised a total of €30 million with top tier investors like Statkraft Ventures, Promus Ventures, 360 Capital or Techstars to continue our growth journey.

Equal Opportunity

• Wakeo is actively committed to promoting employment for people with disabilities.
• For candidates with equivalent qualifications, this position is open to people with disabilities or those in similar circumstances, in accordance with Article L5212-13 of the French Labor Code.