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About the Role
As a Product Marketing Manager, you will drive marketing efforts for CIBC Asset Management’s investment products by developing messaging, creating marketing plans, and producing sales support content. You will collaborate with cross-functional teams to design tools and materials that promote investment solutions to advisors and investors.
Responsibilities
- Support the creation, development, and execution of product marketing projects including fund launches and thematic campaigns.
- Maintain the product marketing collateral library, ensuring annual updates and governance approvals.
- Collaborate with cross-functional digital teams to ensure effective publication of marketing content.
- Develop engaging social media content to promote investment products and services.
- Translate technical features of investment strategies into clear client benefits.
Requirements
- 3+ years of financial services investment experience.
- Knowledge of the fundamentals of mutual funds, ETFs, and the asset management industry.
- Legal eligibility to work in the specified location.
- High proficiency in MS Office (PowerPoint, Excel, Teams, SharePoint).
- Knowledge of National Instrument 81-102 is an asset.
- Completion of the Canadian Securities Course is preferred.
- Experience with marketing automation software and Seismic is an asset.
Skills
- Analytical Thinking
- Campaign Development
- Communication
- Customer Engagement
- Marketing Campaign Analysis
- Marketing Planning
- Operational Efficiency
- Project Management
- Teamwork
Location
- Toronto-81 Bay, 12th Floor
Work Type
- Regular
- 37.5 hours per week
Experience Level
- 3+ years
About the Company
- CIBC is a relationship-oriented bank dedicated to doing what is right for clients.
- CIBC Asset Management is one of Canada's largest investment managers with over $200 billion in assets under management.
- The company culture is based on trust, teamwork, and accountability.
Equal Opportunity
- CIBC is committed to creating an inclusive environment where all team members and clients feel they belong.
- The company seeks applicants with a wide range of abilities and provides an accessible candidate experience.