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About the Role

This role involves crafting content for adult learners, working professionals, and healthcare workers within a dedicated in-house studio for a leading healthcare education institution. You will write across various channels, including email, paid social, digital display, web, and video, for five distinct higher education brands. The position operates within a high-velocity, AI-augmented studio environment where creative quality is paramount.

Responsibilities

Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each
Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets
Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance
Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment
Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality
Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing
Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD
Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities

Requirements

A portfolio of strong writing across digital channels — email, social, web, and campaign copy — that demonstrates both craft and strategic thinking
Proven ability to write in multiple brand voices with precision, adapting tone and register for different audiences and contexts
Experience writing in or adjacent to higher education, healthcare, or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued
Experience working in high-volume content production environments, with an organized, deadline-driven working style
A collaborative, mentoring mindset — you invest in the quality of the team's work, not just your own
Advanced use of AI writing and content tools to enhance creative output and production efficiency
Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking
Ability to train others on effective AI tool usage within a copywriting context
Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity

Skills

AI writing tools
Content production
Copywriting
Digital channels
Brand voice
Prompting strategies
Editorial QA
Quality benchmarking
AI-assisted workflows

Location

Remote - Ontario, Canada

Work Type

Remote
Flexible working

Experience Level

Senior

Salary/Compensations

CAD $114,750.00 to $128,250.00

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Equal Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.