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About the Role

This position leads the planning and execution of customer email communications for the UGG and Teva brands. You will design and manage effective email initiatives for identifiable customer segments, aiming to maximize customer loyalty and LTV (Customer Lifetime Value) while reducing churn and unsubscribe rates through continuous improvement.

Responsibilities

• Plan and design email campaigns in conjunction with key products, marketing initiatives, promotions, and digital/retail strategies for UGG and Teva.
• Drive initiatives in collaboration with retention marketing and eCommerce/retail/brand marketing teams.
• Consolidate requests from various departments and create/manage an email delivery calendar considering business impact and customer experience.
• Design and improve segmentation strategies utilizing customer data and past campaign results.
• Enhance targeting to maximize engagement.
• Create and manage email campaigns within the ESP (Cordial), coordinating approvals with stakeholders.
• Verify display across various devices and environments (PC, mobile) and ensure quality.
• Design and deploy personalized emails leveraging industry best practices and new features.
• Define necessary data items and conditions to build optimal audience segments for each campaign.
• Promote data acquisition and refinement in collaboration with CRM tech consultants and retention marketing staff.
• Design and implement A/B tests for subject lines, content, segments, and delivery timing.
• Analyze test results and apply learnings to improvement measures.
• Manage campaign performance, including KPI monitoring, reporting, and basic forecasting.
• Extract trends and insights through data analysis and propose improvements.
• Share knowledge with the team and drive campaign sophistication.
• Identify opportunities for improving campaign operation processes, data integration, and templates.
• Collaborate with CRM tech consultants and external vendors to execute improvements and resolve issues.
• Continuously stay updated on email marketing trends and best practices.

Requirements

• Bachelor's degree in a related field is desirable.
• 2+ years of experience in email marketing.
• Experience in designing and operating segmentation, personalization, and A/B tests is a plus.
• Experience using an ESP (Cordial preferred).
• Experience in the footwear/outdoor/fashion industry is a plus.
• Understanding of email marketing technology and design.
• Data analysis and insight extraction capabilities.
• Advanced skills in MS Word, Excel, and PowerPoint.
• Excellent communication skills (verbal and written).
• Ability to engage stakeholders and build consensus.
• High attention to detail and accuracy.

Skills

• Email Marketing
• Segmentation
• Personalization
• A/B Testing
• ESP (Cordial)
• Data Analysis
• MS Office Suite (Word, Excel, PowerPoint)
• Communication
• Stakeholder Management
• Attention to Detail

Location

• Remote
• Hybrid
• Onsite

Work Type

• Full-time

Experience Level

• Mid-level

Education Level

• Bachelor's Degree

About the Company

• From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands.
• We’re about giving people the freedom to pursue their passions.
• We’re committed to helping them succeed; to become their best selves.
• That’s why we’re about more than work, the 9 to 5 or daily grind.
• We’re about opportunity - opportunity to create, to grow and to have an impact.
• As we work to become better at everything we do, how we better the world matters, too.
• Our products and brands are loved, no doubt about it.
• But the difference we make in people’s lives begins with our people, right here at Deckers Brands.
• We’re adventurous, spirited, unafraid of new challenges and willing to take chances.
• We are always ready to rally around a cause.
• Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it.
• Because in the end, Deckers thrives when our people thrive.