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About the Role

Ecopia is seeking a Growth Marketer to drive a self-serve, product-led growth strategy targeting small and medium-sized businesses. This role focuses on increasing self-serve customer sign-ups and product activations, with approximately 75% dedicated to growth initiatives like SEO and paid acquisition, and 25% to traditional marketing efforts.

Responsibilities

• Own Ecopia's presence in AI search engines (ChatGPT, Perplexity, Claude, Google AI Overviews) for SMB vertical queries, treating LLM citations as a primary acquisition channel.
• Build and execute the SEO strategy, including keyword research, content briefs, and on-page optimization for SMB vertical landing pages.
• Optimize paid acquisition campaigns on Google, Meta, and X, managing targeting, creative, landing pages, and Customer Acquisition Cost (CAC).
• Translate Ecopia's geospatial data into language specific to SMB verticals, iterating on messaging and landing pages.
• Implement and manage funnel instrumentation using HubSpot, paid platforms, and product analytics for attribution.
• Develop a content engine with a blog cadence focused on practical problems SMB operators solve with geospatial data.
• Generate testimonials and case studies from early self-serve customers to drive conversions.
• Support trade shows by managing pre-show outreach, on-site lead capture, and post-show activation.
• Establish a consistent, down-to-earth brand voice tailored for SMB operators.

Requirements

• 2-5 years of experience in B2B growth marketing, with exposure to Product-Led Growth (PLG) or self-serve models.
• Hands-on experience with paid acquisition across Google and Meta (X is a plus), including budget and CAC target ownership.
• Demonstrated SEO success with content that has ranked and converted.
• Understanding of AI search/GEO, with experience optimizing for LLM citations.
• Strong product positioning skills to adapt a horizontal product for specific verticals.
• Proficiency in HubSpot (workflows, lists, attribution) and modern paid ad platforms.
• Comfort with ambiguity and a 0-to-1 approach within an established company.

Skills

• SEO
• Paid Acquisition (Google, Meta, X)
• Product Positioning
• HubSpot
• AI Search Optimization
• Content Creation
• Customer Acquisition
• Market Positioning
• Analytics
• Email Marketing

Location

• Toronto (Hybrid)

Work Type

• Hybrid
• Contract
• Full-time (potential)

Experience Level

• Less than 5 years
• 2-5 years

Salary/Compensations

• $75,000 - $95,000

About the Company

• Ecopia historically sold geospatial AI into enterprise and government.
• Ecopia is opening a second front with a self-serve product for SMB operators.
• The company targets SMBs in architecture, engineering, construction, landscaping, and field services.

Equal Opportunity

• Ecopia is committed to fostering a diverse and inclusive working environment.
• Applications are welcomed from qualified candidates of all backgrounds, regardless of age, physical ability, gender, race, religion, or sexual orientation.
• Ecopia will provide requested accommodations to candidates with disabilities throughout the recruitment process.