Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are looking for a strategic, customer-focused, and data-driven Product Marketing Manager to shape how our lending products and experiences are positioned, launched, and adopted. You will translate customer insights into compelling product narratives, influence product and go-to-market decisions, and drive engagement, retention, and long-term financial progress for our members. You'll collaborate cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.

Responsibilities

Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement.
Lead go-to-market planning and execution for new products, features, pricing updates, and experience enhancements.
Partner with Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to market.
Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions.
Define and evolve audience segments to improve acquisition, onboarding, adoption, retention, and repeat usage.
Create messaging frameworks, launch materials, creative briefs, and enablement content that support consistent customer experiences.
Measure performance, evaluate experiments, and identify opportunities to improve business outcomes through data-driven decision making.
Identify opportunities to improve workflows and marketing effectiveness, including responsible use of AI to accelerate analysis, content development, and campaign execution.

Requirements

4+ years of product marketing experience.
Bachelor's degree or higher, or equivalent combination of education and experience.
Consumer lending, banking, fintech experience preferred.
Experience developing positioning, messaging, go-to-market strategies, and customer value propositions for consumer products or services.
Strong analytical and customer research skills with the ability to turn insights into clear business recommendations.
Demonstrated ability to independently manage initiatives and deliver high-quality outcomes in a fast-paced environment.
Experience collaborating across multiple functions and influencing stakeholders without direct authority.
Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging.
Sound judgment and attention to detail, especially when balancing customer needs, business goals, compliance requirements, and execution timelines.
Actively look for ways AI can improve work, from accelerating analysis to thinking through problems from a different angle.
Take ownership of work, proactively identify opportunities for improvement, and adapt approach based on feedback and evolving business needs.

Skills

Product Marketing
Go-to-Market Strategy
Customer Insights
Messaging Development
Value Proposition Creation
Segmentation Strategy
Product Launch
Data Analysis
Customer Research
AI Tools

Location

San Francisco

Work Type

Hybrid

Experience Level

4+ years

Education Level

Bachelor's degree or higher

Salary/Compensations

135,000-159,000

Benefits

Medical, dental and vision plans for employees and their families
401(k) match
Health and wellness programs
Flexible time off policies for salaried employees
Up to 16 weeks paid parental leave

About the Company

LendingClub (soon to be Happen Bank) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress.
That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas.
Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community.
Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.
To learn more visit us at meethappen.com

Equal Opportunity

LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics.
We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.
If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.