Founding GTM Strategy at Coastal Wave Recruiting | San Francisco, CA, United States | Rezi

Founding GTM Strategy at Coastal Wave Recruiting

Founding GTM Strategy

Coastal Wave Recruiting · San Francisco, CA, United States

1 months ago

Founding GTM Strategy

Coastal Wave Recruiting · San Francisco, CA, United States

2 months ago
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About the Role

This is a founding role at a fast-growing AI logistics startup, focused on building product marketing and go-to-market strategy from scratch. The position offers a fast track to Head of Product Marketing and sits at the intersection of product, sales, and marketing.

Responsibilities

  • Own the product launch process and narrative for new features, translating technical capabilities into clear customer value.
  • Create sales enablement materials including demo scripts, case studies, and objection handling frameworks.
  • Build and maintain market narrative and positioning through customer research and persona development.
  • Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy.
  • In your first 30 days, sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing.

Requirements

  • 2-3 years in consulting, IB, or strategy and operations at a high-growth startup.
  • Experience in a high-output, analytically demanding environment.
  • Exceptional written communication skills, expressing complex ideas clearly and concisely.
  • Experience building decks and conducting market research.
  • Experience working closely with sales teams on enablement.
  • Analytical comfort with CRM and sales tool data preferred.
  • Prior experience in a growth role preferred.
  • High ownership mindset; thrives in ambiguity and figures things out independently.

Skills

  • Product marketing
  • Go-to-market strategy
  • Customer research
  • Persona development
  • Messaging
  • Sales enablement
  • Market narrative
  • Positioning
  • Data analysis
  • Written communication
  • Deck building
  • Market research

Experience Level

  • 2-3 years

About the Company

  • Fast-growing AI logistics startup at Series B turning Series C.