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About the Role

We are seeking a Senior Product Designer to lead the design of the Brodie app's engagement and retention features. This role involves creating progression systems, including XP, levels, badges, challenges, and rewards, to enhance athlete connection to the league. You will collaborate closely with the Product Design Director, CEO, and engineering team, managing features from concept to launch within fast product cycles and iterating based on user behavior. The ideal candidate is a systems thinker who designs efficiently, communicates effectively, and leverages modern tools, including AI, to maximize productivity.

Responsibilities

Design progression systems including XP, levels, badges, archetypes, challenges, rewards, and re-engagement experiences.
Design the XP economy, including points, levels, tiers, unlockables, earn rates, decay, season resets, and anti-gaming protection.
Design badge and archetype systems, including art direction.
Design the weekly challenge/quest system, encompassing personal quests, weekly goals, city-vs-city challenges, streak mechanics, leaderboards, and challenge invites.
Design reward loops, including milestones, partner rewards, and membership & loyalty integration.
Manage a liveops design cadence for weekly challenge refreshes and seasonal events.
Contribute to the liveops rhythm by reviewing player/team health scores to inform design decisions.
Own notification strategy and the notification design system, including triggers, copy patterns, deep links, segmentation, and quiet hours.
Design game-day flows and challenge/streak triggers.
Improve push opt-in rates and maintain notification health.
Collaborate with the lifecycle/CRM team to ensure cohesive messaging across push, email, and in-app channels.
Design end-to-end user flows for new mobile app features.
Own the home dashboard, including awards, badges, challenges, and activity feed.
Create high-fidelity screens and interactive prototypes, ensuring pixel-perfect implementation with engineering.
Conduct design QA on builds.
Iterate on designs based on behavioral data, analytics, and user feedback.
Maintain and extend the component library in Figma.
Ensure brand consistency across all digital products.
Create reusable patterns and templates for scalability.
Document design decisions and standards.

Requirements

5+ years of product design experience on mobile-first consumer apps with real users at scale.
Proven experience taking progression, reward, loyalty, or retention features from concept to launch with measurable results.
Expert-level Figma skills (components, auto-layout, prototyping, design systems).
Fluency in engagement metrics (D1/D7/D30 retention, DAU/WAU, opt-in rates, funnel analysis).
Strong portfolio demonstrating end-to-end product design, including at least one progression or retention system case study.
Strong prototyping skills for communicating complex product experiences.
Experience working in fast-paced, startup or high-growth environments.
Excellent visual design skills (typography, layout, color, spacing).
Strong communication skills (written and verbal).
AI-Native Mindset: Actively use AI to accelerate research, ideation, prototyping, documentation, and collaboration.
Constantly seeking ways to automate repetitive work and increase speed without compromising quality.
Background in sports betting / iGaming, or streak-and-progression consumer apps (Strongly Preferred).
Liveops experience (Strongly Preferred).
Motion design skills (Strongly Preferred).
Experience optimizing notification performance and engagement at scale (Strongly Preferred).
Experience with Cursor, VS Code, or front-end prototyping (Strongly Preferred).
Experience working directly with mobile engineers (Strongly Preferred).

Skills

Product Design
Mobile App Design
Engagement Systems
Retention Strategies
Gamification
Progression Systems
XP Systems
Badge Systems
Challenge Design
Reward Loops
Liveops
Push Notifications
User Flows
Prototyping
Figma
Design Systems
User Research
Data Analysis
AI Tools
Communication
Visual Design
Motion Design
Front-end Prototyping

Location

Toronto, ON

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$120,000 – $150,000 CAD Annually

Benefits

Comprehensive health and wellness plan
Access to a yearly Brodie takeover of the Toronto Raptors court
Professional development budget

About the Company

BRL Studio® is the in-house creative agency for Brodie Rec. League, supporting a rapidly growing sports brand operating across 20+ North American cities and serving more than 50,000 athletes.
Brodie Rec. League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community.
Our mission is to make every league night the best night of the week for our athletes.

Equal Opportunity

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec League.