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About the Role

The Studio Lead, Production oversees the day-to-day operations of the in-house creative studio, supporting the execution of eCommerce photography, seasonal campaigns, and brand storytelling productions. This role acts as the operational hub between Creative, Brand, Marketing, Merchandising, and Studio teams, ensuring seamless production workflows, efficient resource planning, clear communication, and scalable studio operations.

Responsibilities

Manage the day-to-day coordination and operations of the internal creative studio.
Oversee studio production calendars for eCommerce and campaign shoots.
Coordinate production schedules, timelines, and workflow priorities.
Ensure studio readiness and support the smooth execution of all productions.
Coordinate internal and external production resources, including freelancers, talent, stylists, and vendors.
Partner with Creative, Brand, and Marketing teams to support seasonal launches and campaign execution.
Monitor production timelines and communicate scheduling updates to key stakeholders.
Identify opportunities to improve studio organization, communication, and workflow efficiency.
Oversee end-to-end production management for on-model and off-model photography productions.
Produce and manage seasonal hero campaigns and key brand storytelling shoots.
Manage external vendors, freelance crews, talent coordination, and production partners.
Support production budget tracking, forecasting, and cost management.
Ensure productions are delivered on time, on budget, and aligned with brand standards.
Anticipate and mitigate production risks, scheduling conflicts, and operational bottlenecks.
Support studio resource planning and production scheduling across multiple workstreams.
Balance competing priorities across eCommerce, campaigns, and marketing initiatives.
Maintain visibility across production timelines, deliverables, and studio capacity.
Assist in refining studio workflows, production processes, and operational best practices.
Facilitate clear cross-functional communication between Creative, Marketing, Merchandising, and Studio teams.
Provide leadership and direction to studio support teams and freelance production staff.
Foster a collaborative, solutions-oriented, and agile studio culture.
Act as a key liaison between Creative Direction, Brand, Marketing Operations, Merchandising, and Studio teams.
Champion continuous improvement through forward-thinking studio processes, communication standards, and operational efficiencies.

Requirements

4–6+ years of experience in creative production, studio management, or production coordination within retail, fashion, eCommerce, or creative environments.
Strong understanding of eCommerce photography workflows and campaign production processes.
Experience managing high-volume production calendars and multiple concurrent projects.
Previous experience leading or supervising teams in a fast-paced environment.
Strong organizational, communication, and problem-solving skills.
Experience working with production tracking tools, workflow management systems, and resource planning platforms.
Ability to manage shifting priorities and deadlines in a fast-paced retail environment.
Retail or fashion industry experience preferred.
Deep understanding of image rights management and global usage negotiations, including talent, photographer, influencer, agency, and creative partner agreements.
Ability to optimize content investment and maximize asset longevity across owned, paid, retail, wholesale, partner, and third-party channels while ensuring compliance with licensing and contractual obligations.

Skills

Production management
Studio operations
Creative production
E-commerce photography
Campaign production
Production scheduling
Workflow management
Resource planning
Budget tracking
Forecasting
Cost management
Risk mitigation
Cross-functional communication
Team leadership
Organizational skills
Communication skills
Problem-solving skills
Image rights management
Global usage negotiations

Location

Canada

Work Type

Full-time

Experience Level

Mid-level

About the Company

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community.
Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure.
At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy.
If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Equal Opportunity

We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture.
We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement.
Accommodations are available for applicants throughout the recruitment process.
Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process.
All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.