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About the Role
We are seeking a dynamic and strategic product marketer to lead and elevate our product marketing efforts across four main market segments in the Netherlands. This role is crucial for driving go-to-market strategy, positioning, messaging, and commercial execution to ensure the success of itsme® in the Dutch market.
Responsibilities
- Define market problems and conduct win/loss analysis in collaboration with the product team.
- Analyze the competitive landscape to inform strategy.
- Develop sales tools, training materials, and customer-facing collateral.
- Collaborate with cross-functional teams including sales and customer success.
- Craft compelling product positioning and messaging frameworks.
- Maintain deep understanding of customer needs and market trends.
- Create and manage a consistent product story across all marketing channels.
- Partner with demand generation to execute campaigns that drive awareness and pipeline growth.
- Track and analyze key performance metrics to optimize marketing initiatives.
- Support regional marketing teams with tailored strategies.
- Build relationships with key customers to gather insights and testimonials.
- Develop customer engagement programs to enhance satisfaction and retention.
Requirements
- 5+ years of experience in product marketing or a related role.
- Experience working with international teams and cross-cultural communication.
- Native Dutch proficiency.
- Full English proficiency.
- Demonstrated success in developing high-performing sales engagement content.
- Ability to work independently with strong decision-making skills.
- Proven ability to influence key stakeholders.
- Strong analytical skills with the ability to interpret data.
- Ability to thrive in a fast-paced, collaborative environment.
Skills
- Product Marketing
- Go-To-Market Strategy
- Market Analysis
- Sales Enablement
- Product Positioning
- Messaging Frameworks
- Demand Generation
- Data Analysis
- Stakeholder Management
Location
- Brussels
- Amsterdam
Work Type
- International
Experience Level
- 5+ years
Benefits
- Informal, enthusiastic, and ambitious team environment
- Opportunity to work in an international environment
- Focus on core values: Impact, Resourcefulness, Curiosity, Scale, and Humble
About the Company
- One of Europe’s fastest-growing scale-ups with 115 team members.
- Mission to provide a state-of-the-art digital identity solution for secure digital interaction.
- Used by nearly 8 million citizens to identify themselves and sign documents online.
- Successfully launched in 32 European countries with ambitions to be an internationally leading player.