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About the Role
As Staff Product Manager, Activation at Linktree, you will own one of the most important moments in our customer journey: helping new users get set up, understand Linktree's value, and reach their first meaningful outcome as quickly as possible. Your work will shape how millions of new users move from sign-up to setup, from setup to sharing, and from sharing to seeing real audience engagement, growth, and monetization value. This is a senior, high-impact product leadership role for someone who thinks in funnels, learns through experimentation, and can turn complex behavioral data into simple, high-converting product experiences. You will partner closely with Engineering, Design, Data, Lifecycle, Marketing, Revenue, and executive leadership to define what activation means at Linktree and build the systems that make it happen at scale.
Responsibilities
- Own Linktree's activation strategy across the early customer journey, from sign-up and account creation through setup, first publish, first share, first audience engagement, and repeat usage.
- Define the activation model for Linktree, including key milestones, aha moments, leading indicators, and segment-specific paths that predict long-term retention and monetization.
- Build and continuously improve onboarding, setup, templates, recommendations, empty states, nudges, lifecycle touchpoints, and in-product guidance that help users reach value faster.
- Develop a high-velocity experimentation roadmap focused on improving setup completion, time to value, early engagement, D7/D30 retention, and downstream conversion.
- Lead deep funnel analysis to identify where users drop off, why they get stuck, and which interventions will create the highest impact.
- Partner with Data to ensure the activation funnel is well-instrumented, measurable, and understood across the company.
- Translate qualitative insight and behavioral data into sharp product hypotheses, clear priorities, and testable product bets.
- Work cross-functionally with Marketing, Lifecycle, Revenue, and Brand to ensure the journey from acquisition message to in-product experience feels cohesive and intentional.
- Communicate strategy, tradeoffs, experiment results, and business impact clearly to senior leadership and executive audiences.
- Raise the bar for growth product craft at Linktree by bringing strong experimentation discipline, funnel thinking, and customer empathy into the product organization.
Requirements
- 8+ years of product management experience, with significant experience in growth, activation, onboarding, product-led growth, lifecycle, or funnel optimization.
- Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve product funnel with meaningful user volume.
- A track record of improving activation, onboarding completion, retention, conversion, or time to value through product-led experimentation.
- Strong analytical depth: fluent in funnel analysis, cohort analysis, segmentation, experimentation design, and metric definition.
- Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
- Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders.
- Strong product judgment: know when to optimize, when to rethink the journey, and when a small product change can unlock a much larger behavior shift.
- Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences.
- Comfort operating in ambiguity, creating clarity across teams, and influencing without direct authority.
- A strong customer instinct and curiosity about how creators, businesses, and brands use digital tools to grow their presence, audience, and income.
- Deeply data-driven, but not data-blind; use numbers to find the problem, user research to understand it, and experimentation to learn what works.
- Naturally break journeys into stages, identify conversion points that matter, and build a clear point of view on which moments deserve the team's attention.
- Strategic communicator: can zoom into experiment design with a data scientist, unblock scope with engineers, sharpen a flow with design, and then walk an executive team through the business case with confidence.
- Move quickly, but with discipline; balance speed, craft, and signal quality so the team is not just shipping more experiments, but learning faster and making better decisions.
- Care about helping users succeed; activation is not just getting someone through a checklist, but helping them create, share, grow, and see why Linktree belongs at the center of their digital universe.
Skills
- Growth
- Activation
- Onboarding
- Product-led growth
- Lifecycle optimization
- Funnel optimization
- Funnel analysis
- Cohort analysis
- Segmentation
- Experimentation design
- Metric definition
- Product analytics
- Experimentation tools (Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar)
- Executive communication
- Product judgment
- Cross-functional collaboration
- Ambiguity tolerance
- Customer empathy
- Strategic thinking
- Data analysis
- User research
- Experimentation
- Communication
Location
- San Francisco
- Los Angeles
- London
- Melbourne
- Remote
Work Type
- Fully remote
- Hybrid
Experience Level
- Staff
- Senior
Salary/Compensations
- $215,000-$230,000
Benefits
- Annual wellbeing allowance
- 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision, disability and life insurance for US-based employees
- Employer contribution towards retirement
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories
- Employee stock option program
About the Company
- Linktree is on a mission to empower anyone to curate, grow, and monetize their digital universe.
- Linktree created the “link in bio” category and is redefining how people connect with their communities, showcase their content and promote products — all in one link.
- A community of 80+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez.
- With 48,000 new accounts created every day, Linktree is the fastest-growing leader in its space.
- Linktree has teamed up with platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi.
- Linktree partners with retail brands Amazon, Lululemon, Nike, Target, Sephora, and more.
- Linktree is a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours.
- Excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed.
Equal Opportunity
- Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits.
- Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
- If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
- Linktree believes in promoting a culture that celebrates unique backgrounds, talents, and experiences, and is proud to be an equal opportunity workplace.
- Creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive.
- Aim to foster a diverse and inclusive environment where all team members have a sense of belonging.
- Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience.
- If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.