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About the Role

This role is pivotal in shaping B2B paid social strategy, driving commercial outcomes for clients and leading a high-performing team to deliver best-in-class execution across complex, enterprise accounts.

Responsibilities

• Lead senior client relationships and build trusted partnerships with senior stakeholders.
• Own the development of B2B paid social strategy aligned to client business goals.
• Translate strategic briefs into actionable B2B media plans.
• Provide strategic guidance and thought leadership on demand generation, pipeline influence, and full funnel performance.
• Develop and own testing roadmaps for continuous improvement in B2B-specific areas.
• Identify new opportunities across platforms, formats, and audience strategies for professional audiences.
• Ensure learnings are captured, shared, and scaled across campaigns and accounts.
• Champion a test-and-learn culture focused on measurable B2B commercial impact.
• Oversee campaign planning and execution to meet B2B-relevant KPIs.
• Drive performance optimization using data and insights, connecting paid social to CRM and marketing automation outcomes.
• Ensure high standards across campaign quality, reporting, and financial management.
• Support forecasting and performance tracking, translating data into commercial narratives for clients.
• Lead and develop Paid Social Managers and Executives, ensuring strong delivery and professional growth.
• Oversee workload management and resource allocation within the team.
• Foster a collaborative, accountable, and high-performing team culture with B2B expertise.
• Work closely with the Paid Social Partner to align account strategy with wider B2B priorities.
• Partner with cross-channel teams to deliver integrated B2B solutions.
• Support Total Social integration across Paid, Organic, and Creator activity.

Requirements

• Significant experience in paid social within an agency or client-facing environment, with a proven focus on B2B campaign delivery.
• Proven ability to lead senior client relationships and develop strategic recommendations.
• Deep understanding of LinkedIn Campaign Manager and its B2B targeting capabilities.
• Experience across Meta for demand generation and retargeting within B2B strategies.
• Strong grasp of B2B marketing principles, including funnel design, account-based marketing, lead qualification, nurture flows, and CRM integration.
• Experience working across complex or enterprise B2B accounts with long sales cycles and multiple stakeholder groups.
• Proven track record of delivering against B2B performance metrics.
• Strong analytical mindset with the ability to translate complex data into actionable insights and clear client narratives.
• Experience managing and developing teams.
• Excellent communication, stakeholder management, and presentation skills.
• Ability to balance strategic thinking with hands-on oversight of execution.

Skills

• Paid Social
• B2B Marketing
• LinkedIn Campaign Manager
• Meta Advertising
• Demand Generation
• Retargeting
• Account-Based Marketing (ABM)
• Lead Qualification
• Nurture Flows
• CRM Integration
• Data Analysis
• Client Relationship Management
• Team Leadership
• Communication
• Stakeholder Management
• Presentation Skills

Location

• London

Work Type

• Hybrid Working
• Permanent
• Full time

Experience Level

• Director

Benefits

• Competitive salary
• Benefits package that you can tailor to your needs

About the Company

• Dentsu is an integrated growth and transformation partner to the world’s ביותר organizations.
• Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions.
• Proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
• Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative.
• Its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
• We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
• We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
• Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
• We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
• If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.