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About the Role

This 12-month contract position is responsible for the overall planning and execution of marketing activities designed specifically for Bayview Village, reporting directly to the Vice President, National Marketing- Retail Experience.

Responsibilities

• Oversee all aspects of the day-to-day marketing of Bayview Village.
• Execute an annual strategic marketing plan outlining short and long-term strategies for all aspects of the marketing portfolio including traditional and non-traditional media, public relations, special events, social media, interactive, customer service, and tenant relations.
• Prepare and manage the annual marketing budget including creating support schedules, coding and processing payables, analyzing variances, and reporting on the budget as requested.
• Develop and produce all of the marketing communications materials including marketing collateral and print, broadcast, digital and environmental media.
• Develop, plan and execute consumer and community-based events including developing event concepts and timelines, securing sponsors, hiring vendors, obtaining swag bag items, hiring temporary staff, completing requisite insurance-related paperwork, and preparing an event post-mortem.
• Serve as editor of the internal newsletter intended for the Bayview Village community, including writing copy, editing, designing the issue, proofreading, printing and distribution.
• Serve as editor of the Bayview Village website including producing content and content schedules, keeping the website fresh at all times.
• Ultimate responsibility for all of Bayview Village’s social channels including management of social media agency, content strategy and planning, social listening and response, ongoing tracking and reporting.
• Oversee management of public relations agency and coordinate efforts that maintain the Centre in a favourable light, create interest in the Centre and promote special events as well as, increase exposure of tenants, build relations with key media, and enhance the overall perception of the Centre.
• Foster positive tenant, consumer, community and philanthropic relationships.
• Manage the Marketing Manager, providing employees with tools for success, outlining objectives, training/mentoring team members, and appraising work.
• Assist Leasing, as needed, through research and marketing efforts with the collective goal of achieving 100% tenant occupancy, and support with creation of assets where needed.
• Work hand-in-glove with other management staff and employees.
• Participate in regular marketing meetings, staff meetings, one-on-one retailer meetings, agency briefings, etc.
• Other related duties as assigned.

Requirements

• 5 to 7 years’ experience in a related marketing position.
• Experience leading a team is considered an asset.
• Strong understanding and experience with various social media platforms.
• Strong organizational, planning and time management skills.
• Excellent oral and written communication skills with the ability to communicate to various audiences in a clear and concise manner.
• Excellent attention to detail and problem-solving skills.
• Ability to prioritize workload and handle competing priorities and deadlines.
• Positive and friendly "Customer First" attitude.
• Intermediate to advanced Microsoft Office Skills (Word, Excel, PowerPoint).

Skills

• Social media platforms
• Organizational skills
• Planning skills
• Time management skills
• Oral communication skills
• Written communication skills
• Attention to detail
• Problem-solving skills
• Microsoft Office (Word, Excel, PowerPoint)

Location

• Bayview Village

Work Type

• Onsite
• 12-month contract

Experience Level

• 5 to 7 years

Salary/Compensations

• $100,000 – $110,000

About the Company

• QuadReal Property Group is a global real estate investment, development and operating company headquartered in Vancouver, British Columbia with $98.5 billion in assets under management.
• QuadReal invests directly through operating platforms and via programmatic partnerships.
• QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves.
• Bayview Village (BV) is one of Canada's most prestigious shopping centers, home to over 100 unique and luxury merchants.
• BV offers a 360º lifestyle experience, allowing customers to complete multiple errands in one upscale environment.
• QuadReal has created spaces that enhance the lives of the people and communities it serves for 10 years.
• Headquartered in Vancouver, Canada, QuadReal is a leading global real estate partner focused on driving meaningful impact while delivering prudent growth.
• QuadReal has a global perspective and local expertise from offices across Canada, the US, Asia and the UK.
• QuadReal's success stems from its team and its values: integrity, collaboration, performance, innovation and responsibility.

Equal Opportunity

• We value diverse experiences and perspectives. Even if your skills don’t align 100% with the listed qualifications or salary range, we encourage you to apply – you may be a great fit for this role or others in our community.
• Applicants may also be considered for alternative positions within the organization where their qualifications and experience align more closely with available opportunities.
• We use artificial intelligence (AI) technology — alongside human review — to assist in screening and assessing applicants for this position. Our recruitment team remains involved in all decisions.
• QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format.