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About the Role

Visa is a world leader in payments technology, facilitating transactions across more than 200 countries and territories. We are dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale, tackling meaningful challenges, growing your skills, and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Responsibilities

Lead the development and execution of B2B marketing strategies to differentiate commercial offerings, communicate customer value, and drive measurable outcomes.
Develop customer analysis, market segmentation, and targeting to create detailed buyer journeys and personas, aiding product development and identifying market opportunities.
Conduct competitive and key customer analysis to understand buying behaviors, challenges, and opportunities, informing effective B2B marketing campaigns.
Execute impactful nurture programs to improve conversion rates from leads to opportunities.
Develop digital content (web and social media) and optimize site development for client engagement and lead generation across multiple channels.
Execute thought leadership initiatives to position the company as an industry leader, collaborating with stakeholders to showcase expertise and customer value.
Measure program performance, optimize campaigns in real-time, and provide actionable insights for decision-making, including tracking KPIs and implementing a revenue attribution model.
Assist in the development of B2B marketing playbooks, campaign creative frameworks, and media strategies to drive awareness, understanding, and demand generation across Europe.
Control marketing budget for the customer segment, managing strategic partners, approving production costs, and planning campaigns to optimize investments.
Perform granular tracking, reporting, and efficient lead management for marketing-to-sales handoff.
Assist in the execution of B2B2B marketing strategies and joint engagements with key partners across the European region.

Requirements

Bachelor’s degree in business or marketing.
B2B Marketing experience.
A great team member who adds energy, ideas and fun to our team and corporate culture.
Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency.
Strong planning, organizational and problem-solving skills.
Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics) and driving B2B digital marketing campaigns.
Experience working in sales or B2B marketing function.
Audience-focused mindset, with a demonstrated track record of discovering key insights.
Financial and analytical acumen.
Knowledge on the agile framework and pragmatic marketing model.
Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world.

Skills

B2B marketing
Customer analysis
Market segmentation
Buyer journey development
Persona development
Competitive analysis
Nurture programs
Digital content development
Web development
Social media marketing
Thought leadership
Campaign optimization
KPI tracking
Revenue attribution modeling
Marketing budget management
Lead management
Salesforce
Marketo
Eloqua
AEM
Google Analytics
Agile framework
Pragmatic marketing model

Location

Europe

Work Type

Hybrid

Experience Level

B2B Marketing experience
Experience working in sales or B2B marketing function

Education Level

Bachelor’s degree in business or marketing

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world.
Progress starts with you.
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide.
Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career.
Your journey starts here — discover how we hire
Ready to take the next step? Learn more about life at Visa, explore our hiring process and get first-hand insights by hearing directly from our recruiters about what to expect.
Apply with confidence today!
Learn our recruiting process

Equal Opportunity

Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.