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About the Role

The Platform team creates technology that enables Spotify to learn quickly and scale easily, supporting rapid global growth. Backstage, a leading SaaS and open-source platform for developer portals, is built on this technology. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business, and shapes the broader Spotify R&D brand.

Responsibilities

• Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand.
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
• Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers.
• Define clear positioning and differentiated messaging for technical B2B audiences.
• Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities.
• Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue.
• Lead event and community strategy to increase visibility and generate qualified pipeline.
• Scale marketing operations through strong planning, dashboards, and performance reporting.
• Build, mentor, and grow a high-performing, data-informed marketing team.

Requirements

• 10+ years of experience in B2B SaaS, growth marketing, or product marketing.
• 5+ years of experience leading and developing high-performing teams.
• Experience marketing developer tools, infrastructure platforms, or technical SaaS products.
• Understanding of engineering culture and ability to communicate with technical audiences.
• Proven track record of owning revenue or adoption targets with measurable business impact.
• Experience leading digital performance marketing, paid acquisition, and growth funnel optimization.
• Comfortable working with data, building forecasts, and using dashboards to guide decisions.
• Ability to balance commercial thinking with strong product intuition and a user-centered mindset.
• Proven ability to bring structure and clarity to complex, ambiguous initiatives.
• Thrives in fast-moving environments and enjoys building new approaches from the ground up.

Location

• London, UK

Work Type

• Hybrid

Experience Level

• 10+ years
• 5+ years

About the Company

• The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe.
• Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals.
• Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.
• Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.
• Our customers include global enterprises and Fortune 100 companies transforming their engineering culture.