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About the Role

Highwire is reimagining what a creative designer can be. As an AI Design Lead, you will sit at the intersection of human-centered creative craft and machine-driven scale, defining how we build repeatable creative workflows that turn potential into influence and operationalizing AI across our creative workflows.

Responsibilities

• Architect AI-Native Creative Systems: Partner with Innovation and Creative teams to build and refine workflows that translate approved human-first designs into scalable, multi-format asset systems.
• Bridge Craft and Scale: Maintain Highwire’s standard for high-quality, high-gravity creative output while overseeing the automated generation, versioning, and adaptation of assets for global campaigns.
• Human Oversight: Execute AI-assisted production workflows in accordance with client branding and compliance requirements, with mandatory human review and approval at all production stages before submission.
• Operationalize AI Integration: Deeply integrate LLMs and design APIs into our daily creative lifecycle, streamlining the journey from concept to execution.
• Brand Compliance: Maintain and execute AI-assisted compliance checks against client brand guidelines and visual standards.
• Modular Production: Build and version modular asset systems that can support scaled campaign production across formats and channels, with the flexibility to surge as launch volume fluctuates.
• Guardrails Maintenance: Maintain and update AI production guardrails libraries and brand standards documentation as brands and campaigns evolve.
• Creative Governance & QA: Conduct quality assessment of AI-generated output across diverse client industries, ensuring assets meet brand standards and strategic intent before escalating to senior Creative leads for final approval.
• Cross-Functional Collaboration: Partner with senior Creative leads and account teams to ensure all AI outputs align with client-specific marketing objectives.
• Mentorship: Champion the use of AI tools across the wider creative team, fostering a culture of experimentation and raising the agency’s AI fluency.

Requirements

• 3+ years of professional, hands-on experience working directly with LLM-driven platforms and AI-integrated design apps.
• Demonstrated fluency in structuring, iterating, and version-controlling prompts within production AI environments.
• A robust portfolio of large-scale brand work that demonstrates mastery of typography, layout, motion design, and visual storytelling.
• Proven ability to translate creative strategy into technical workflows.
• Comfort operating in a high-volume, deadline-driven environment with fluctuating production demands.
• Experience working in a fast-paced agency environment.
• Experience working as an embedded contributor, executing within defined systems and escalating creative decisions to senior leads appropriately.
• Experience in building design systems, template libraries, and component-based creative architectures that scale.
• A demonstrated history of partnering across disciplines to ensure design is a primary driver of business outcomes.

Skills

• LLM-driven platforms
• AI-integrated design apps
• Generative image models
• LLM-based layout tools
• Prompt Art Direction Engineering
• Typography
• Layout
• Motion design
• Visual storytelling
• Figma
• Canva
• Adobe Firefly

Location

• New York, NY (Hybrid)
• San Francisco, CA (Hybrid)
• Remote (California)
• Remote (Colorado)
• Remote (Connecticut)
• Remote (Florida)
• Remote (Georgia)
• Remote (Illinois)
• Remote (Iowa)
• Remote (Kansas)
• Remote (Maryland)
• Remote (Massachusetts)
• Remote (Michigan)
• Remote (New Hampshire)
• Remote (New Jersey)
• Remote (New York)
• Remote (North Carolina)
• Remote (Ohio)
• Remote (Oregon)
• Remote (Pennsylvania)
• Remote (Rhode Island)
• Remote (South Carolina)
• Remote (Tennessee)
• Remote (Texas)
• Remote (Utah)
• Remote (Virginia)
• Remote (Washington)
• Remote (Washington, D.C.)

Work Type

• Hybrid
• Remote

Experience Level

• 3+ years of professional experience

Salary/Compensations

• $80,000 to $105,000

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k) matching
• Generous paid time off
• Extended summer breaks
• Extended winter breaks
• Early log-off on Fridays
• FSA options
• Paid parental leave
• Commuter benefits
• Annual Growth Mindset stipend
• Monthly technology reimbursement
• Wellness benefit program
• 501c3 donation matching program
• Mentorship opportunities
• Ongoing professional development opportunities
• Monthly recognition
• Team celebrations
• Employee referral bonuses
• New business referral bonuses
• Quarterly Highwire events
• Team gatherings
• Dog-friendly office environment

About the Company

• Highwire is a strategic marketing communications agency at the intersection of innovation and industry, partnering with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
• We have integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights.
• We cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
• We believe that storytelling fuels transformation and that the most impactful stories represent all voices and perspectives.
• As a values-driven agency, we foster an inclusive environment where everyone can feel safe, celebrated and worthy.
• Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
• We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
• Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Equal Opportunity

• We foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
• Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
• We aspire to change our industry and build a better future for all.