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About the Role

NIQ is establishing a Center of Revenue Enablement to enhance commercial launch execution, accelerate go-to-market effectiveness, and scale global selling practices. The Director, GTM Enablement will lead the global enablement strategy and operating model for go-to-market (GTM) launches, ensuring successful execution of NIQ’s key product and solution launches. This role connects GTM strategy to field execution, defining standards, governance, and enablement systems for effective product launches. The focus is on enterprise-level launch readiness, execution quality, and adoption, equipping sellers for immediate impact. This is a senior commercial leadership role focused on enablement as a control system for GTM launch execution and performance, not a training role. The position acts as a central orchestrator across Product, Marketing, Sales, and Regional leadership to ensure well-structured, execution-ready, and consistently delivered GTM launches globally.

Responsibilities

Define and own NIQ’s global GTM Launch Enablement strategy and operating model.
Establish enterprise launch readiness standards, governance, and execution frameworks.
Define launch readiness criteria across messaging, tools, seller capability, and manager enablement.
Ensure alignment with Commercial Academy, content strategy, and enablement platforms.
Partner with Product, Marketing, and Sales leadership to shape and support end-to-end GTM launch strategy and planning.
Oversee the development of structured launch enablement plans for priority initiatives.
Ensure the field is equipped with execution-ready tools that drive customer engagement and revenue impact.
Drive consistency and quality in global launch enablement across regions.
Act as the senior enablement leader for GTM launch readiness and execution quality.
Lead global launch governance, readiness reviews, and executive-level checkpoints.
Drive alignment across Product, Marketing, and Sales to reduce fragmentation and improve speed to impact.
Partner with Lead Generation & Activation to ensure seamless transition from launch readiness into scaled in-market execution.
Define and monitor KPIs for GTM launch effectiveness, including readiness, adoption, and early performance.
Identify execution risks, gaps in seller readiness, and inconsistencies in launch quality.
Lead post-launch reviews to capture insights and improve repeatability of successful launches.
Continuously evolve the GTM enablement approach based on data, feedback, and business outcomes.

Requirements

Bachelor’s degree or equivalent experience.
10–12+ years experience in sales enablement, go-to-market execution, commercial operations, or related roles.
Proven experience leading GTM launches or large-scale commercial initiatives.
Deep understanding of B2B GTM motions and enterprise commercial execution.
Demonstrated ability to operate at senior leadership level and influence executive stakeholders.
Strong strategic thinking with the ability to translate strategy into scalable execution systems.
Excellent communication skills and executive presence.
Experience working in a global, matrixed organization.

Skills

Sales enablement
Go-to-market execution
Commercial operations
Strategic thinking
Communication skills
Executive presence

Location

Global

Work Type

Hybrid

Experience Level

10-12+ years

Education Level

Bachelor's degree or equivalent experience

Salary/Compensations

USD 120,000 - USD 175,000 gross per year

Benefits

Flexible working environment
Comprehensive healthcare coverage
Retirement savings plans with company contributions
Paid parental leave and generous time off
Volunteer time off
LinkedIn Learning and professional development resources
Employee Assistance Program (EAP)
Performance-based bonus
Sales-based incentive

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Equal Opportunity

At NIQ, we are committed to fostering an inclusive workplace that reflects the diversity of the markets and communities we serve. All employment decisions are made without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, veteran status, or any other protected characteristic.
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.