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About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand seeking an Owned Channel Associate to power the day-to-day execution of email and SMS channels. This role is crucial for ensuring campaigns and flows are built with precision, tested consistently, and delivered on time, enabling the scaling of Lola's retention engine.

Responsibilities

• Build, QA, and deploy email and SMS campaigns on a regular cadence across Klaviyo and Postscript.
• Manage campaign workflows and coordinate with the creative team in ClickUp.
• Set up and monitor A/B test variants across campaigns.
• Support a best practice testing cadence.
• Monitor owned channel KPIs daily.
• Track and maintain deliverability health across email and SMS.
• Surface optimization opportunities and performance trends to the Senior Retention Manager.
• Support loyalty, direct mail, and lifecycle initiatives as the retention program expands.
• Contribute to persona-based personalization and journey-led segmentation efforts.
• Provide execution support for multi-channel retention campaigns across email, SMS, direct mail, and in-app push.

Requirements

• 2-3 years of experience in email or SMS marketing, preferably in DTC or e-commerce.
• Hands-on experience with Klaviyo / Postscript or a comparable ESP/SMS platform.
• Strong attention to detail — you catch mistakes before they go out the door.
• Comfortable working in a fast-moving, test-and-learn environment.
• Organized, proactive, and able to manage multiple projects simultaneously.
• Familiarity with A/B testing concepts and segmentation best practices.

Skills

• Email marketing
• SMS marketing
• Klaviyo
• Postscript
• A/B testing
• Segmentation

Location

• Salt Lake City
• New York City
• Remote

Work Type

• Hybrid
• Remote

Experience Level

• 2-3 years

Salary/Compensations

• Competitive base salary and annual bonus based on company and individual performance

Benefits

• 21 days paid vacation + all federal holidays
• Full health benefits (health, dental, vision, mental)
• 16 weeks paid birth parent leave
• 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth

About the Company

• Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place.
• Lola Blankets is at an inflection point — the audience is built, the data is rich, and the retention engine is ready to scale.
• This is a real opportunity to make an impact and grow alongside a brand that people genuinely love while leaving your mark on how we connect with our customers.