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About the Role

Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution, sharpening how Leadership Connect's solutions are messaged, packaged, and delivered. This role leads cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, collaborating with product managers and team leads to improve the offering through data-driven processes grounded in market feedback.

Responsibilities

Own the go-to-market roadmap, strategy, and execution for product launches
Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
Partner with Product Managers to sharpen offerings based on the competitive landscape and customer feedback
Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
Build training materials and lead sales enablement for key launches
Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

Requirements

5+ years of product marketing experience at a B2B SaaS company
Experience building and executing go-to-market plans specific to software products
Superb written, verbal, and presentation skills
Strong analytical skills and a data-driven mindset
The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
A collaborative, ownership-driven approach
Experience marketing to government workers (nice to have)

Location

Washington, D.C.

Work Type

Remote
In-office

Experience Level

5+ years

Benefits

Awesome medical insurance plan
Dental Insurance
Life & Disability insurance
Flexible spending accounts
Unlimited PTO!
Eleven Paid Holidays
$3,000 Employee Referral Program
Employer contribution to 401(k) plan
Rewards and recognition programs

About the Company

At Leadership Connect, we believe that relationships are everything in business and in life.
Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media.
Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals.
We are a close-knit team dedicated to helping each of our users make a difference.
We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent.
We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more.
Transparency is key within our company, and we hold weekly town halls led by our CEO to address questions regarding business plans, product direction, and company goals.
We provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.
Everyone from full-stack developers to data scientists, former Hill staffers, and sales professionals help shape our in-depth people intelligence.
There is never a dull moment in our Washington, D.C. headquarters.
People come from all over the world to join forces at Leadership Connect.
We currently have teams working remotely and in-office and often get together for rooftop happy hours, exploring a brand new office, and meeting all the new hires on our growing team.

Equal Opportunity

Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute.
Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications.
We want to help overcome this trend and seek to make space for unique and relevant skills and attributes.
So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position.
We look forward to receiving your application!
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.