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About the Role

We are seeking a Product Marketing Associate to support and execute product marketing initiatives throughout the full Go-To-Market lifecycle. This role offers the opportunity to take ownership of significant work and develop your skills in a dynamic environment. You will contribute to positioning, launch execution, sales enablement, and competitive intelligence, collaborating closely with product, sales, and marketing teams. The ideal candidate is comfortable working from a clear brief, asks clarifying questions when needed, and is dedicated to producing high-quality work. This position is suitable for individuals aiming for a broader Product Marketing Manager scope, offering immediate ownership and growth potential.

Responsibilities

Positioning and messaging for business identity products across key segments including fintechs, lenders, enterprise financial services, and marketplaces.
Go-to-market execution for new product and feature launches, coordinating across teams and managing milestones from beta through release.
Develop sales enablement materials such as pitch decks, one-pagers, and competitive battle cards to support the sales team.
Track competitive intelligence to maintain current frameworks and equip the team to win.
Conduct customer research, including interviews, feedback synthesis, and usage data analysis, in partnership with senior teammates to refine messaging and inform GTM decisions.
Distribute product stories and Middesk's market perspective in coordination with the broader marketing team.

Requirements

3+ years in product marketing, content marketing, or a related B2B marketing role.
Hands-on experience with AI-enabled marketing workflows and a curiosity about AI's impact on buyer behavior.
Familiarity with GTM launch execution, sales enablement, or competitive positioning.
Strong written communication skills with an ability to translate complex products into clear, audience-ready messaging.
High ownership mentality, characterized by follow-through, proactive communication, and a focus on outcomes.
Comfortable operating with some ambiguity and motivated by building new processes.
Collaborative approach with a proven ability to work effectively across sales, product, and marketing teams.

Skills

Product Marketing
Content Marketing
B2B Marketing
AI-enabled marketing workflows
GTM launch execution
Sales enablement
Competitive positioning
Written communication
Messaging
Customer research
Feedback synthesis
Usage data analysis

Location

San Francisco, CA
New York, NY

Work Type

Hybrid
Full-time

Experience Level

3+ years

About the Company

Middesk transforms business identity verification, replacing manual processes with seamless access to complete, up-to-date data since 2018.
Our platform enables companies to confidently verify business identities, accelerate customer onboarding, and reduce risk throughout the customer lifecycle.
Middesk is a Y Combinator graduate, supported by Sequoia Capital and Accel Partners, and recognized on the Forbes Fintech 50 List.