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About the Role

Atlassian offers flexibility in work location, allowing employees to choose between office, home, or a hybrid model. This role involves owning and establishing goals, outcomes, and strategy for the SEO/AEO team, building a high-performing team culture, and developing team members' capabilities. The position requires identifying improvement opportunities, collaborating cross-functionally, and ensuring the delivery of technical SEO priorities.

Responsibilities

Own and establish the goals, outcomes, and strategy for the SEO/AEO team, aligning with department and organizational objectives to drive measurable results.
Build and sustain a high-performing team culture — fostering efficiency, iteration, and collaboration.
Develop team members' capabilities through ongoing coaching, mentorship, and guidance — helping them grow business acumen, cross-functional partnership skills, and channel expertise.
Identify opportunities for improvement within the team's domain, leveraging industry knowledge to evaluate and resolve operational issues and optimize processes.
Collaborate cross-functionally with product marketing, content, growth product, and engineering teams to ensure SEO/AEO recommendations are implemented effectively and aligned with broader marketing strategy.
Ensure the team delivers on technical SEO priorities (site hygiene, accessibility, structured data), maintaining high quality and operational excellence.
Develop metrics and KPIs to evaluate marketing impact — analyze data to optimize strategies, inform resource allocation, and communicate progress to leadership to foster alignment and transparency.
Influence cross-functional partners and senior stakeholders by presenting data-driven evidence and building alignment between SEO/AEO and broader marketing and product strategies.
Provide direction during industry transitions (e.g., AI-powered search, Google SGE, LLM-driven discovery), supporting the team and cross-functional peers in navigating change and adapting strategies to maintain Atlassian's visibility.
Lead critical analysis of emerging risks or underperformance in organic and AI-driven channels — identify root causes, respond to algorithm changes or competitive shifts, and guide the team to effective solutions.
Work through cross-functional prioritization requiring evaluation of multiple factors; apply independent judgment in selecting milestones and directing the team toward creative solutions.

Requirements

8+ years of SEO experience, including 2+ years leading or managing an SEO team.
Experience setting team-level goals and OKRs aligned with broader organizational objectives.
Demonstrated ability to influence cross-functional peers and senior stakeholders (e.g., product, engineering, PMM leaders) by translating SEO insights into business language and building alignment.
Track record of building high-performing teams — hiring, setting expectations, giving feedback, and developing talent.
Proven ability to scale organic search as a performance channel through a combination of content, technical SEO, and cross-functional collaboration.
Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools.
Experience with technical SEO implementation, including core areas like indexation, crawl optimization, page speed, and structured data.
Ability to navigate ambiguity and make decisions with incomplete information, directing creative solutions at the team level.
Experience driving high-performance culture and team health across distributed or remote teams.
10+ years of SEO experience in an enterprise B2B SaaS environment.
Experience managing large-scale enterprise SEO strategies for multi-product or international B2B brands.
Exposure to AI-driven SEO/AEO workflows, such as content ideation, optimization, and large-scale testing and experimentation.
Sets aspirational yet attainable goals for self and team; consistently evaluates team-level operational performance to optimize outcomes.

Skills

SEO
AEO
Google Analytics
Looker Studio
Tableau
Google Search Console
Brightedge
Semrush
Screaming Frog
Technical SEO
Indexation
Crawl optimization
Page speed
Structured data

Location

Any country where Atlassian has a legal entity

Work Type

Office
Home
Hybrid

Experience Level

8+ years of SEO experience
2+ years leading or managing an SEO team
10+ years of SEO experience in an enterprise B2B SaaS environment

Salary/Compensations

Zone A: $135,000 - $176,250
Zone B: $121,500 - $158,625
Zone C: $112,500 - $146,875

Benefits

Health and wellbeing resources
Paid volunteer days
Benefits, bonuses, commissions, and equity may be available
Accommodations or adjustments at any stage of the recruitment process

About the Company

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

Equal Opportunity

We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.