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About the Role
The Product Marketing Manager will own go-to-market strategy and execution, refining how Leadership Connect's solutions are messaged, packaged, and delivered. This role involves leading cross-functional efforts and collaborating with product managers to enhance offerings based on data and market feedback.
Responsibilities
- Own the go-to-market roadmap, strategy, and execution for product launches
- Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
- Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
- Partner with Product Managers to sharpen offerings based on competitive landscape and customer feedback
- Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
- Build training materials and lead sales enablement for key launches
- Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives
Requirements
- 5+ years of product marketing experience at a B2B SaaS company
- Experience building and executing go-to-market plans specific to software products
- Superb written, verbal, and presentation skills
- Strong analytical skills and a data-driven mindset
- The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
- A collaborative, ownership-driven approach
- Experience marketing to government workers (nice to have)
Experience Level
- 5+ years
Benefits
- Awesome Extended Health Care Plan
- Dental Care
- Life & Disability insurance
- Health spending accounts
- Unlimited Vacation Leave
- 12 Paid Holidays
- $3,000 Employee Referral Program
- Employer contribution to VRSP
- Rewards and recognition programs
About the Company
- At Leadership Connect, we believe that relationships are everything in business and in life.
- Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media.
- Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals.
- We are a close-knit team dedicated to helping each of our users make a difference.
- Leadership Connect Canada (LCC), a subsidiary of Leadership Connect Inc., is our Canadian entity operating in the province of Quebec.
Equal Opportunity
- Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.