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About the Role

The Channel Marketing Manager is responsible for driving sales growth by creating and delivering campaigns using Direct Mail, Leafleting, OOH, Local Press, TV, Digital Radio and creating D2D sales support material. This role has a wide remit as is responsible for all lead generation collateral, brand response creative and media planning to direct sales driving activity. We require an enthusiastic, confident, highly organised and diligent marketer willing to get involved in all campaigns that come our way! Excellent execution is critical in the fast-paced environment.

Responsibilities

Responsible for Direct Mail campaigns to drive sales from our prospect base, including briefing Analytics for data strategy, briefing creative and print production agencies, and managing the approval process to ensure all activity meets budget and timelines.
Own the data contact strategy using segmentation and lifecycle communications, creating campaign concepts targeted at each audience with all activity tracked and performance analysed.
Manage the print production agency to ensure direct mailings are to budget and meet target timelines, driving cost efficiency and print consistency across all collateral.
Manage brand response campaigns to support Direct Sales, including OOH, Local Press, Digital Radio, TV, and liaising with social media, PR, and Sales teams.
Responsible for the delivery of Door-to-Door and events sales and marketing collateral to drive pre-sale prospects and assist lead conversion.
Ensure brand and acquisition emails and SMS are sent out in a timely manner.
Ensure all activity across every channel is tracked and performance analysed to drive continuous improvements, testing, and learning.
Lead the development of messaging communications within the channel, ensuring consistency with other internal teams.
Ensure all communications adhere to ASA, Brand, and Commercial guidelines and all data processes meet GDPR requirements.
Ensure all internal processes are followed and campaigns are communicated to all key stakeholders.

Requirements

Excellent spoken and written English.
BA/BS or equivalent experience.
A minimum of 5 years of offline marketing experience.
Proficient in MS Word, Excel and PowerPoint.
Experience within the telecommunications industry is beneficial.
Demonstrated experience in creative and copywriting, campaign management.
Commercially focused and familiar with analytics tools such as Google Analytics.
Self-motivated, highly organized with excellent attention to detail.
Strong analytical skills; utilizing and interpreting data and analytics to quantify and improve marketing results.
Ability to manage multiple simultaneous projects with tight deadlines.
Demonstrable experience in a high-growth fast-paced environment.
Understanding of current UK data protection legislation and regulations.

Skills

Direct Mail
Leafleting
OOH
Local Press
TV
Digital Radio
D2D sales support
Lead generation collateral
Brand response creative
Media planning
Data strategy
Creative production
Print production
Segmentation
Lifecycle communications
Campaign analysis
Cost efficiency
Print consistency
Brand messaging
Acquisition emails
SMS
Performance analysis
Continuous improvement
Testing
Learning
Messaging communications
Brand guidelines
Commercial guidelines
GDPR
MS Word
MS Excel
MS PowerPoint
Google Analytics

Location

London

Work Type

Full time
Working from home with a preference of one office day per week

Experience Level

Minimum of 5 years of offline marketing experience

Education Level

BA/BS or equivalent experience

Benefits

25 days holiday to enjoy, increasing by 1 day for each year of service up to 28 days
Birthday leave
Cycle to work scheme
Flexible WFH policy
Private Health Cover

About the Company

London’s largest and fastest 100% full fibre broadband provider, bringing better internet to Londoners since 2013.
We build, own and operate our dedicated fibre optic network and install it directly into the home.
The only provider in London offering residential broadband speeds of up to 5Gbps.
Our network covers 1.3 million properties in London.
Over 800,000 properties under wayleave agreement.
Working in partnership with more than 200 of London’s biggest landlords.
Connected 720 community spaces in 24 boroughs, giving more Londoners free access to fast, reliable broadband.
An exciting scale up business where you can bring your ideas and knowledge.

Equal Opportunity

We are an Armed Forces friendly organisation.
We are an equal opportunities employer that values diversity in our team, we welcome applications from all backgrounds.