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About the Role

This role is responsible for shaping and delivering Hayu’s Regional Brand Go-To-Market (GTM) strategy, ensuring a consistent, scalable, and growth-driven approach across all international markets. Operating at the intersection of global planning and regional execution, this position will own and implement regional marketing playbooks, translating local priorities into structured frameworks that drive efficiency, consistency, and impact across markets. This is a strategic and operational leadership role focused on enabling regional teams to deliver best-in-class marketing while unlocking new growth opportunities through content, fandom strategy, partnerships, and local activations. The role works closely with owned content ecosystem leads to ensure fandom and community growth is delivered through a coordinated, cross-functional approach, extending beyond campaigns and activations into always-on engagement and audience development.

Responsibilities

Define and deliver the Brand GTM Strategy, aligned to the global annual marketing strategy and overarching growth priorities.
Establish centralized processes and scalable frameworks that drive consistency across regions, improve operational efficiency, and enable high-quality execution at scale.
Define the content roadmap across Global Tentpoles, Local Pulses, and Always On Campaigns, prioritizing investment against growth opportunities.
Translate global priorities into actionable regional playbooks for market execution.
Align on the planning and delivery of Global Tentpole and Brand campaigns for strong regional execution.
Own the strategy and delivery of Original Content, Local Pulse, and Always On campaigns, ensuring growth-driven, audience insights-led activity.
Own the strategy and delivery of Original Content Marketing Strategy, led by the market where content is produced.
Own the strategy, briefing, and delivery of Local Pulse & Always On Campaigns, enabling activations around cultural moments and local opportunities.
Ensure strong regional execution of tentpole and brand campaigns by aligning with global strategy, media plans, and objectives.
Drive measurability, scalability, and efficient execution through clear frameworks.
Own and execute the fandom strategy across its core pillars, building and scaling initiatives such as FanFest.
Embed fandom across content, campaigns, and partnerships to strengthen audience connection and long-term brand relevance.
Build and scale key fandom initiatives, including FanFest and community-led experiences.
Develop and deliver frameworks that deepen engagement, drive advocacy, and unlock organic reach.
Own the allocation of regional brand marketing budgets, ensuring investment is aligned to growth priorities.
Allocate budgets across regions based on growth priorities and market opportunities.
Drive accountability by linking spend to clear top-funnel performance metrics.
Enable cluster-based approaches to maximize flexibility, efficiency, and responsiveness to market needs.
Further evolve the regional B2B partnerships strategy by defining scalable frameworks that expand partnerships across markets.
Identify and develop partnership opportunities in collaboration with Commercial teams.
Establish clear execution models to scale partnerships effectively across markets.
Track performance and ensure partnerships deliver measurable impact aligned to growth objectives.
Lead and develop a high-performing regional brand marketing team, ensuring clear accountability and a cohesive approach.
Drive close collaboration across Acquisition, Retention/CRM, Content, Commercial, Consumer PR, and Global Marketing.
Establish clear ways of working to enable efficient and consistent execution across markets.
Foster accountability and a strong performance culture within the regional team.

Requirements

External candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

Skills

Brand GTM strategy
Marketing playbook development
Content roadmap definition
Campaign strategy and execution
Original content marketing
Local pulse campaigns
Always-on campaigns
Fandom strategy
Community engagement
Budget allocation and management
B2B partnerships strategy
Subscriber growth
Team leadership
Cross-functional collaboration

Location

International markets

Work Type

Full-time

Experience Level

Leadership role

About the Company

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming, and brought to life through global theme park destinations, consumer products, and experiences.
NBCUniversal owns and operates leading entertainment and news brands including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock.
NBCUniversal produces and distributes premier filmed entertainment and programming through its powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner.
NBCUniversal operates industry-leading theme parks and experiences around the world through Universal Destinations & Experiences.
NBCUniversal is a subsidiary of Comcast Corporation.
Hayu is the first all-reality subscription video-on-demand streaming service of its kind, offering every episode and season of a broad selection of reality TV franchises.
Hayu is available in over 45 international markets on a full array of devices.
Hayu offers over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go – all ad-free.
This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.

Equal Opportunity

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].