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About the Role

As a key player in media strategy, you will take strategic ownership of media planning and performance optimization, while shaping the build-out of an AI-powered media optimization infrastructure. You will define how media investments are planned, optimized, and measured within the organization.

Responsibilities

• Develop overarching media strategy and cross-channel media orchestration across Linear TV, CTV, Online Video, Programmatic, Paid Social, Digital Audio, Display, and Print.
• Optimize media investments across markets, channels, brands, and products with a brandformance mindset.
• Drive strategic planning and performance optimization of TV campaigns (Linear & CTV), including tools like XAD Spoteffects.
• Define, design, and build a fully AI-powered media optimization infrastructure from planning and activation to reporting.
• Select and integrate AI tools and agents into the media workflow, establishing KPIs, guardrails, and optimization logic.
• Evolve the attribution and measurement framework, including Media Mix Modelling (MMM), multi-touch attribution, and incrementality testing.
• Manage external media agencies and negotiate terms and campaign deals with agencies and ad sales partners.

Requirements

• 6+ years of experience in strategic media planning (agency-side or in-house).
• Proven experience in cross-channel media planning balancing brand building and performance.
• Deep know-how in TV planning and TV performance optimization (Linear & CTV), with familiarity with SpotEffects or comparable tools.
• Strong understanding of Programmatic, Paid Social, Online Video, and digital brand awareness channels.
• Solid experience with Media Mix Modelling (MMM) and modern attribution methodologies.
• Hands-on experience incorporating AI tools (e.g., Claude, Gemini, ChatGPT, Perplexity, n8n) into strategic workflows.
• Demonstrated experience managing media agencies and leading negotiations with ad sales partners.
• Strong strategic thinking combined with a hands-on, proactive mentality.
• Fluent in English; very good German is a strong plus.

Skills

• Media Strategy
• Cross-channel Media Planning
• Data-driven Marketing
• Brand Growth
• Performance Marketing
• AI-powered Media Optimization
• Media Planning
• Media Activation
• Media Measurement
• Linear TV
• CTV
• Online Video
• Programmatic Advertising
• Paid Social
• Digital Audio
• Display Advertising
• Print Advertising
• Brandformance
• TV Campaign Optimization
• XAD Spoteffects
• AI Tools Integration
• KPI Definition
• Attribution Frameworks
• Media Mix Modelling (MMM)
• Multi-touch Attribution
• Incrementality Testing
• Agency Management
• Negotiation
• Strategic Thinking

Location

• Remote
• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Benefits

• Hybrid working model
• Flexible working hours
• Subsidized canteen (at some locations)
• Free drinks (at some locations)
• Modern office space with good transport connections
• Employee discounts
• Employee events
• Training and development opportunities
• Health offers

About the Company

• IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB).
• Serves around six million customers across 18 markets in Europe and North America.
• Services are accessible worldwide.
• Offers a 'one-stop shop' for digitalization needs including domains, web hosting, website builders, e-commerce, and online marketing tools.
• Provides Cloud Solutions to enterprises.

Equal Opportunity

• We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.