Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Develop and implement a cutting-edge, AI-driven media strategy to optimize media investments across all channels, driving brand growth and performance.

Responsibilities

• Develop the overarching media strategy and cross-channel media orchestration across all relevant channels (Linear TV, CTV, Online Video, Programmatic, Paid Social, Digital Audio, Display, Print).
• Optimize media investments across markets, channels, brands, and products with a clear brandformance approach.
• Strategic planning and performance optimization of TV campaigns (Linear & CTV), including the use of tools like XAD Spoteffects.
• Define, conceptualize, and build a fully AI-powered infrastructure for media optimization, from planning and activation to reporting.
• Select and integrate AI tools and agents into the media workflow, including defining KPIs, guardrails, and optimization logic.
• Advance our attribution and measurement framework, including Media Mix Modelling (MMM), Multi-Touch Attribution, and incrementality testing.
• Manage the external media agency and negotiate conditions and campaign deals with agencies and advertising sales partners.

Requirements

• Over 6 years of experience in strategic media planning, either agency-side and/or in-house.
• Proven experience in cross-channel media planning with a clear brandformance mentality.
• In-depth knowledge of TV planning and TV performance optimization (Linear & CTV), including practical experience with SpotEffects or comparable tools.
• Strong understanding of programmatic, paid social, online video, and digital channels for brand awareness.
• Solid experience with Media Mix Modelling (MMM) and modern attribution methods.
• Practical experience integrating AI tools (e.g., Claude, Gemini, ChatGPT, Perplexity, n8n) into daily strategic work and clear ideas on how these technologies will transform media planning.
• Experience in managing media agencies and negotiating with advertising sales partners.
• Strategic thinker combined with a proactive hands-on mentality.
• Fluent English skills; fluent German is a strong plus.

Skills

• Media Strategy
• Cross-channel Media Planning
• Brandformance
• TV Campaign Planning
• TV Performance Optimization
• AI-driven Media Optimization
• Media Mix Modelling (MMM)
• Multi-Touch Attribution
• Incrementality Testing
• Programmatic Advertising
• Paid Social Media
• Online Video Advertising
• Digital Audio Advertising
• Display Advertising
• Print Advertising
• Agency Management
• Negotiation

Location

• Germany

Work Type

• Hybrid
• Full-time

Experience Level

• 6+ years

Benefits

• Hybrid work model
• Flexible working hours with trust-based working time
• Subsidized canteen and free drinks at some locations
• Modern office spaces with excellent transport links
• Various employee discounts for activities and products
• Employee events such as summer and winter parties, as well as workshops
• Numerous further training and development opportunities
• Various health offers, such as sports and health courses

About the Company

• IONOS is the leading European digitalization partner for small and medium-sized enterprises (SMEs).
• IONOS has over six million customers and operates with a globally available platform in 18 markets in Europe and North America.
• With its Web Presence & Productivity offerings, the company acts as a 'One-Stop-Shop' for all digitalization needs – from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools.
• Additionally, IONOS offers cloud solutions for companies looking to move to the cloud as they develop their business.

Equal Opportunity

• We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic and social origin, religion, disability, age, or sexual orientation and identity, physical characteristics, marital status, or any other criterion irrelevant to the applicable law.