About the Role
Combine expertise in CRO and A/B Testing with product management skills to co-lead the optimization program. Improve KPI on international domains by leading CRO funnel improvement projects and managing the roadmap for the multi-domain A/B testing program. Work closely with UX designers and developers to create efficient processes that generate measurable business impact. Use heuristic analysis and qualitative/quantitative research methods to drive impact on user experience and business KPI.
Responsibilities
- Manage and enhance the operations of our multi-domain A/B testing program
- Identify and lead website optimization initiatives
- Closely monitor performance of our multi-domain conversion funnels
- Continuously collaborate with our UX designers and developers to advance CRO projects & A/B tests
- Perform qualitative and quantitative CRO research on user behavior
- Collaborate with our data and tracking experts to enhance our A/B testing setup and insight generation
- Educate stakeholders on CRO best practices and workflows
- Continuously monitor new developments in the CRO ecosystem and advise on their usefulness and adoption
Requirements
- At least 3 years of in-depth experience with CRO & A/B testing
- Demonstrated success managing an A/B testing roadmap and collaborating with UX designers and developers
- Proven track record in driving website optimization initiatives and overseeing conversion funnels
- Strong skills in quantitative and qualitative CRO research methods and heuristic analysis
- High interest in behavioral economics and consumer psychology and how to apply them in CRO
- An understanding of the technical fundamentals of websites and how they correlate with the effort required for A/B testing development
- Proficiency with modern testing tools, such as Kameleoon, VWO or Optimizely
- Strong written and oral communication skills in English and German (C1)
Skills
- CRO
- A/B Testing
- Product Management
- Heuristic Analysis
- Qualitative Research
- Quantitative Research
- Behavioral Economics
- Consumer Psychology
- Website Technical Fundamentals
- Kameleoon
- VWO
- Optimizely
- English
- German
Location
- Berlin
Work Type
- Hybrid
- Home office day per week
- Up to two weeks per year working from abroad
Experience Level
- 3 years of in-depth experience
Benefits
- Appealing discount on all products
- 28 days of paid time off per year
- Up to 5 days off between Christmas and New Year's
- Urban Sports Club membership
- Swapfiets bike rental or subsidy for Deutschlandticket
- Various discounts of up to more than 50 percent on attractive brands
- Real ownership and room for new initiatives
- Opportunity to contribute expertise and implement ideas
- Inviting office spaces with access to organic teas and superfoods
- Regular tea & office parties, Christmas and summer feasts
- Various influencer events
About the Company
- Sunday Natural emerged from a passion and research in health, healing, and personal growth.
- Founded in 2013 due to a lack of natural, high-quality products.
- Aims to produce natural, pure, additive-free, high-quality products.
- In strategic partnership with CVC, is a renowned quality manufacturer with its own R&D department in Berlin.
- Collaborates with research institutes, scientists, therapists, farmers, and professional associations for product improvement.
- Takes ecological responsibility seriously, with a majority vegan product range.
- Uses innovative packaging, with most products in recyclable glass.
- Has a diverse team of over 350 employees from more than 40 nationalities in Berlin.
- Fosters a collaborative, supportive, and inclusive work environment.
Equal Opportunity
- Highly value equality of opportunity and inclusivity.
- Particularly encourage women and candidates from under-represented backgrounds to apply, even if they don’t match 100% of the requirements.
