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About the Role

As our SEO/AEO Strategist, you'll be the in-house expert who owns our entire search visibility program — from technical SEO and content strategy to the emerging frontier of AI-powered search. Working closely with the Growth Marketing Manager and the broader marketing team, you will translate strategy into executed, measurable improvements in organic traffic, rankings, and conversion.

Responsibilities

• Own uShip's organic search program across all commodity verticals
• Develop and maintain keyword strategy and on-page optimization priorities
• Align SEO efforts with business objectives and communicate organic performance to marketing leadership
• Monitor the SERP landscape, competitor positioning, and algorithm updates
• Maintain and evolve keyword tracking and reporting infrastructure
• Conduct regular site crawls to identify and prioritize technical issues
• Partner with engineering and product teams to implement technical SEO recommendations
• Manage internal linking architecture and site structure improvements
• Monitor Core Web Vitals and page speed performance
• Ensure proper SEO handling of URL changes, site migrations, and new page launches
• Lead keyword research and content briefing for SEO-strategic content
• Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles
• Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis
• Refine and maintain content hub and pillar page architecture
• Deliver regular SEO performance reports
• Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution
• Perform organic funnel analysis and conversion attribution
• Contribute organic search data and insights to reporting cycles
• Monitor uShip's visibility and citation rate within AI-generated search experiences
• Develop and execute a GEO strategy to improve uShip's presence in generative search results
• Stay current on evolving AI search behaviors and recommend tactical adjustments
• Report on AI search performance alongside traditional organic metrics
• Serve as the internal SEO subject matter expert, translating external audit findings and strategic direction into prioritized execution plans
• Coordinate with Product and Engineering on SEO requirements for new features, URL structures, and site changes
• Partner with the Growth Marketing Manager on landing page optimization and paid/organic keyword strategy alignment
• Collaborate with the broader marketing team on content and campaigns

Requirements

• 3–6 years of hands-on SEO experience, with demonstrated ownership of an organic search program
• Deep proficiency in Google Search Console
• Hands-on experience with Semrush or Ahrefs for keyword research, position tracking, and competitive analysis
• Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals
• Experience with internal linking strategy
• Collaborative, cross-functional working style with strong written and verbal communication skills
• Experience in marketplace, e-commerce, or two-sided platform businesses preferred
• Familiarity with CMS platforms (Sanity or similar) and basic HTML a plus

Skills

• SEO
• AEO
• Technical SEO
• Content Strategy
• AI-powered search
• Keyword Strategy
• On-page Optimization
• SERP monitoring
• Algorithm updates
• Site crawls
• Crawl errors
• Indexation
• Internal linking
• Site structure
• Core Web Vitals
• Page speed
• URL changes
• Site migrations
• Content briefing
• Editorial planning
• Content refresh
• Competitive analysis
• Content hubs
• Pillar pages
• Analytics
• Reporting
• Keyword research
• CTR benchmarks
• Impression share
• Organic revenue
• Funnel analysis
• Conversion attribution
• AI Search
• Generative Engine Optimization (GEO)
• Google AI Overviews
• ChatGPT
• Perplexity
• Google AI Mode
• Structured data
• Cross-functional collaboration
• Communication skills
• CMS platforms
• HTML

Location

• FULLY REMOTE
• HYBRID (HQ Austin, TX 78701)

Work Type

• Remote
• Hybrid

Experience Level

• 3-6 years of hands-on SEO experience

Salary/Compensations

• $75,000 - $90,000 base salary

Benefits

• Monthly Wellness Reimbursements
• Home office Reimbursements
• Company paid meal delivery pass
• 100% Paid Health and Dental
• 401(k) matching, no vesting
• Stock Options
• Pet Insurance
• Dog-friendly downtown office

About the Company

• uShip is the world’s first and largest shipping marketplace, making it quicker, easier, and more affordable to ship large or bulky items.
• Consumers and businesses can compare and book bids from hundreds of thousands of customer-reviewed transportation service providers.
• From cars to cranes and furniture to freight, our straightforward and transparent platform helps people, businesses, e-commerce sellers, and multinational logistics companies ship with greater speed and efficiency.
• Customers save money and service providers make money using their empty cargo space – everyone wins!

Equal Opportunity

• We welcome diversity in all its forms, and believe we’re better collaborators, strategizers, and thinkers because of it.
• uShip is an equal opportunity employer.
• We are inspired to find candidates who embody our Core Values.
• uShip prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, age, parental status, national origin, disability, or veteran status.
• We celebrate our differences and are committed to creating an inclusive environment for all employees.