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About the Role

This is a senior, full-ownership marketing role responsible for building and leading the marketing function from the ground up. You will define the strategy, systems, and execution for the Asimov and Menlo Platform brands, with a primary focus on the Asian market including Singapore, Southeast Asia, Japan, South Korea, and Greater China.

Responsibilities

• Own marketing strategy for Asia including brand presence, content, demand generation, community, and go-to-market
• Define positioning and messaging for technical and non-technical audiences
• Build and grow regional presence across LinkedIn, X, YouTube, Discord, and relevant developer communities
• Lead content production across written, video, and technical formats
• Drive demand generation and pipeline for commercial products
• Manage developer and open-source community presence
• Plan and execute regional events, meetups, and industry showcases
• Manage marketing tooling, automation, and reporting
• Collaborate with engineering, research, and sales teams
• Develop regional partnerships and media relationships

Requirements

• 3+ years of marketing experience at a B2B SaaS, deep tech, or technical product company
• Experience owning the marketing function end-to-end
• Proven track record building marketing in Asian markets
• Understanding of the regional landscape in at least two of: Southeast Asia, Japan, South Korea, or Greater China
• Ability to navigate English and regional-language marketing contexts
• Demonstrated ability to define positioning and messaging for technical products
• Proven track record of growing an audience, community, or pipeline from an early stage
• Strong writing skills for diverse formats
• Experience producing or directing video content
• Data-driven approach to goal setting and performance tracking
• Ability to operate at both strategic and execution levels

Skills

• Marketing Strategy
• Brand Positioning
• Demand Generation
• Content Marketing
• Community Management
• Go-to-Market Strategy
• Marketing Automation
• Data Analytics
• Video Production
• Technical Writing

Location

• Asia

Work Type

• Full-time

Experience Level

• 3+ years

About the Company

• Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform.
• The company focuses on hardware architecture, locomotion, autonomy, simulation, and infrastructure.
• Mission is to make humanoid labor economically viable.