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About the Role

This is a full-stack marketing role with strategic ownership of the company's presence and pipeline in North America. You will define and execute the brand, content, demand generation, community, and go-to-market strategy for the entire product portfolio, working directly with founders and senior leadership.

Responsibilities

• Set and own the US marketing strategy across brand, content, demand generation, community, and go-to-market.
• Define positioning and messaging for Jan, Asimov, and the Menlo Platform for North American audiences.
• Build and grow presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities.
• Produce and manage content across written, video, short-form, and long-form formats.
• Drive demand generation and lead capture for commercial products, managing the US funnel from awareness to conversion.
• Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities.
• Plan and execute presence at US industry events, conferences, and meetups.
• Implement marketing automation tooling to scale outreach and community management.
• Collaborate cross-functionally with international teams to package and communicate product updates for the US market.

Requirements

• 5 or more years of marketing experience at a B2B SaaS or technical product company in the US market.
• Experience owning the marketing function end-to-end, including strategy, execution, and results.
• Proven ability to define positioning and messaging for technical products.
• Track record of growing an audience, community, or pipeline from an early stage.
• Strong writing skills for diverse formats including social media, email, and technical explainers.
• Experience producing or directing video content.
• Data-driven approach to setting goals and tracking performance.
• Existing network within the US AI, robotics, or deep tech ecosystem.

Skills

• Marketing Strategy
• Brand Positioning
• Content Creation
• Demand Generation
• Community Management
• Go-to-Market Strategy
• Marketing Automation
• Technical Writing
• Video Production
• Data Analysis

Location

• United States

Work Type

• Full-time

Experience Level

• 5+ years

About the Company

• Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and its supporting software stack.
• The company mission is to make humanoid labor economically viable by scaling software into physical labor.
• The team operates across hardware architecture, locomotion, autonomy, simulation, and infrastructure.