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About the Role

This leadership role manages external relationships and drives PR and communications strategies to strengthen institutional visibility, deepen audience connection, and support growth goals. The position will position the museum as an essential cultural destination through compelling storytelling, clear institutional voice, and proactive reputation management.

Responsibilities

• Cultivate and manage relationships with civic leaders, cultural influencers, and key voices across the arts, policy, and public sectors.
• Position the museum as an active and respected participant in civic and cultural discourse.
• Identify opportunities for the museum and Director & CEO to contribute to and shape conversations at the intersection of arts, culture, and civic life.
• Represent the museum in high-level external forums, strengthening its visibility, credibility, and influence.
• Oversee all public relations activities, including community, city government, and stakeholder events and communications.
• Track and monitor shifting public discourse, media coverage and other external conversations to manage reputation and identify potential issues.
• Partner with the Marketing and Branding team to position the museum as an essential arts & culture destination and to articulate the museum’s public narrative.
• Develop and execute a comprehensive communications strategy aligned with institutional priorities that strengthens relationships with external stakeholders.
• Measure the impact of communication efforts against predefined goals, focusing on actionable outcomes.
• Own the museum's media strategy.
• Develop and maintain relationships with key media outlets, journalists, and industry influencers.
• Manage media inquiries and coordinate interviews with the Director & CEO and other spokespeople.
• Research competitor public relations/ communications campaigns and industry trends.
• Serve as a strategic advisor to the Director & CEO and executive team on messaging, public positioning, and stakeholder engagement.
• Draft remarks for the Director & CEO for fundraising events, public-facing events, and high-level communications.
• Lead proactive reputation management and crisis communications planning.
• Monitor public perception and advise leadership on emerging opportunities and risks.
• Provide leadership to communications staff and cross-functional teams and guidance on public relations and communications to the Executive Team.
• Foster close collaboration with Marketing, Guest Experience, Development, Curatorial, and other department teams to ensure integrated messaging and communications.
• Build systems and workflows that enable timely, coordinated communications across the institution.

Requirements

• B.A. and 7+ years of progressively responsible public relations/ communications experience, including leadership roles.
• Strong oral and written communication skills.
• Demonstrated ability to think strategically and create long-term engagement strategies and navigate complex relationships.
• Fluent in digital platforms and the evolving landscape of how stories get told and amplified.
• Data-driven and results-oriented for setting public relations and communications targets, tracking performance, and using insights to improve strategies continuously.
• Demonstrated success building institutional visibility, audience engagement, and stakeholder trust.
• Strong track record of translating organizational strategy into compelling public narratives.
• Deep knowledge of and existing relationships in the San Francisco Bay Area media, civic, and philanthropic landscape preferred.
• Demonstrated understanding of how earned media connects to attendance, revenue, donor engagement, and brand equity; ability to create strategies accordingly.
• Skilled media strategist and trusted advisor to executive leadership.
• Ability to effectively execute into an actionable plan, the Director & CEO’s priorities and ideas around advancing institutional visibility.
• Experience supporting fundraising communications and institutional positioning with donors and partners.
• Exceptional writer and storyteller, with the ability to craft nuanced messages for diverse audiences simultaneously.
• Strong active listening and interpersonal skills for effective engagement with media, civic leaders, board members, donors, and internal colleagues.
• Ability to synthesize complex institutional information and translate it into clear, compelling narratives for public, media, and stakeholder audiences.
• Collaborative leadership style with the ability to work across departments and disciplines.
• Proficiency with project management, collaboration, and museum communication tools.
• Ability to manage multiple concurrent communications priorities and stakeholder demands in a fast-paced, mission-driven environment.
• Capacity to maintain composure, clarity, and strategic judgment under pressure, including during rapid-response or reputational situations.
• Actionable and responsible knowledge of Artificial Intelligence in the workplace is a plus.
• Asian language skills a plus but not required.

Skills

• Public relations
• Strategic communications
• Media relations
• Reputation management
• Crisis communications
• Stakeholder engagement
• Storytelling
• Digital platforms
• Data analysis
• Project management
• Collaboration
• Writing
• Active listening
• Interpersonal skills
• AI in the workplace

Location

• San Francisco Bay Area

Work Type

• Hybrid schedule
• Full-time

Experience Level

• Director
• 7+ years of experience
• Leadership roles

Education Level

• B.A.

Salary/Compensations

• $125,000 - $140,000

Benefits

• Medical, dental, and vision plans with flexible spending accounts
• Paid time off (holidays, vacation, and sick leave)
• Immediate eligibility to enroll in a voluntary retirement savings program
• Group Retirement Plan available after 1 year of employment with employer match

About the Company

• The Asian Art Museum is committed to practicing salary transparency.
• Our mission is to celebrate, preserve, and promote Asian and Asian American art and cultures for local and global audiences.
• We provide a dynamic forum for exchanging ideas, inviting collaboration, and fueling imagination to deepen understanding and empathy among people of all backgrounds.
• Diversity of thought and experience is essential to our mission, and we are committed to recruiting, hiring, and retaining a diverse workforce.

Equal Opportunity

• The Asian Art Museum is an Equal Employment Opportunity employer.
• We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
• We also consider qualified applicants with criminal histories (arrest and criminal histories) consistent with applicable federal, state, and local law.