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About the Role
The Chief Sales Officer, Employee Benefits & Retirement (EB&R) Canada is a senior executive responsible for driving the national sales strategy and go-to-market effectiveness of HUB's EB&R division. This role sits at the intersection of sales leadership, product innovation, market positioning, and strategic partnership, serving as both a commercial driver and a market-facing voice for the division.
Responsibilities
- Define and execute a national sales strategy for Employee Benefits and Retirement Canada, aligned to regional revenue targets and growth objectives.
- Drive new business development by equipping producers and advisors with differentiated value propositions, tools, and market-facing content.
- Establish and track key commercial metrics - pipeline growth, new business conversion, product penetration, and hold accountability for outcomes.
- Collaborate with regional EB leaders and the NAT team to identify and pursue growth opportunities across market segments and geographies.
- Champion producer engagement and recruitment by ensuring the division's value proposition is compelling and competitive in market.
- Serve as HUB's senior voice on benefits innovation, representing the organization at industry forums, conferences, and with key market stakeholders.
- Monitor and synthesize emerging trends in employee benefits, healthcare, group insurance, and workforce policy to inform divisional strategy.
- Develop and communicate a compelling innovation narrative that reinforces HUB's market position and differentiates our value proposition.
- Partner with Marketing and Communications to translate thought leadership into client-facing content, white papers, and market intelligence.
- Lead the identification and prioritization of new benefits products, programs, and service offerings that address evolving client needs.
- Establish and govern an innovation pipeline — from ideation through piloting to scaled deployment — in partnership with practice leaders, operations, and product teams.
- Collaborate with cross-functional partners across the division to translate product concepts into market-ready offerings.
- Identify whitespace opportunities and unmet market demand by working closely with account management, client strategy, and regional EB leaders.
- Ensure innovation initiatives align with HUB's growth objectives, profitability targets, and risk appetite.
- Cultivate and manage senior-level relationships with insurance carriers, benefits administrators, and third-party vendors to secure preferred access, exclusive programs, and competitive arrangements.
- Negotiate and structure strategic partnerships that expand HUB's product shelf and create differentiated client value.
- Ensure alignment between carrier/vendor strategy and divisional priorities; proactively identify and address partnership gaps or emerging risks.
- Represent HUB in joint innovation initiatives with key carrier and vendor partners.
Requirements
- 15+ years of progressive leadership experience in employee benefits, group insurance, or a closely related field.
- Proven track record in a senior strategy, innovation, or executive role within a brokerage, carrier, or benefits consulting firm.
- Deep knowledge of the Canadian employee benefits landscape, including group insurance products, regulatory environment, and market dynamics.
- Demonstrated success building and managing carrier and vendor relationships at a senior level.
- Experience leading product development or go-to-market initiatives, from concept through commercialization.
- Strong command of benefits-related technology trends, digital platforms, and data analytics applications.
- Exceptional communication and executive presence; credible and compelling with both internal leadership and external audiences.
- Strategic thinker with the operational acumen to translate vision into actionable plans and measurable outcomes.
- Proven ability to lead through influence in a matrixed organization; able to align cross-functional stakeholders without direct authority.
- Experience driving sales strategy and commercial accountability at a divisional or national level.
Skills
- Sales Strategy
- Revenue Growth
- New Business Development
- Thought Leadership
- Market Positioning
- Product Innovation
- Carrier Partnerships
- Vendor Partnerships
- Strategic Planning
- Executive Leadership
- Communication
- Data Analytics
Location
- Canada
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Executive
- 15+ years
Benefits
- Competitive Compensation
- Incentives
- Bonuses
- Flexible work arrangements
- Generous time off
- Company-matched RRSPs
- Sponsored training and development programs
- Tuition reimbursement opportunities
- Coverage for professional license fees and membership dues
- Discounts on events, travel, accommodations, and personal home & auto insurance
About the Company
- HUB International’s National Employee Benefits and Retirement Team is dedicated to driving growth and excellence across Canada by supporting our regional teams.
- Headquartered in Chicago, Illinois, Hub International Limited is a leading full-service global insurance broker and financial services firm providing risk management, insurance, employee benefits, retirement and wealth management products and services.
- With more than 22,000 employees in offices located throughout North America, HUB’s vast network of specialists brings clarity to a changing world with tailored solutions and unrelenting advocacy, so clients are ready for tomorrow.
- We’re not just an insurance broker, we’re a team of passionate professionals dedicated to innovation, excellence, and empowering our clients and communities through personalized support and expertise.
Equal Opportunity
- At HUB, we believe that diversity drives innovation, equity fosters opportunity, and inclusion creates a culture where everyone thrives.
- We are committed to building a workplace that reflects the communities we serve and where every employee feels valued, respected, and empowered to bring their whole self to work.
- By embracing diverse perspectives and fostering an inclusive environment, we cultivate a collaborative and dynamic team that delivers exceptional results for our clients and communities.
- HUB International is committed to creating an inclusive and accessible recruitment process for all candidates. If you require accommodations at any stage of the interview process, please let us know, and we will work with you to ensure a fair and equitable experience.