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About the Role

The Social Media Manager will lead JAX’s enterprise social media strategy, focusing on audience growth, engagement, channel strategy, and LinkedIn thought leadership to strengthen the institution's presence across various audiences. This role requires a strategic thinker who understands how to build trust, create meaningful engagement, and amplify strong ideas through social media.

Responsibilities

• Lead JAX’s enterprise social media strategy.
• Strengthen JAX's presence across institutional, scientific, advancement, and business audiences.
• Focus on audience growth, engagement, channel strategy, and LinkedIn thought leadership.
• Match content to the right audiences across channels.
• Build audience personas.
• Support major campaigns and events.
• Partner with content experts to transform complex science, institutional priorities, videos, and philanthropic stories into social-first content.
• Advise leaders and work with expert content partners.
• Use data to sharpen social media work.
• Grow relevant audiences.
• Stay focused in a collaborative environment.
• Manage public-facing communications, reputational considerations, and sensitive issues.

Requirements

• Bachelor’s degree and 8+ years of related experience.
• Progressive experience in social media, digital communications, or integrated content marketing.
• Demonstrated success developing and executing integrated social media strategies tied to measurable organizational outcomes.
• Demonstrated experience developing executive or institutional thought leadership content, particularly on LinkedIn and professional platforms.
• Strong understanding of social media strategy, audience segmentation, content distribution, paid amplification, and performance optimization.
• Experience building audience personas and matching content strategies to distinct audiences, platforms, and engagement goals.
• Exceptional writing, editing, storytelling, and audience engagement skills.
• Experience with social analytics, social listening, and reporting tools used to measure and improve engagement performance.
• Strong visual and video content instincts, including experience supporting social-first video and multimedia engagement.
• Sound judgment managing public-facing communications, reputational considerations, and sensitive issues.
• Ability to work effectively within a fast-paced, matrixed, and collaborative environment.
• Experience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations is preferred.
• Writing samples may be requested as part of the interview process.

Skills

• Social media strategy
• Audience segmentation
• Content distribution
• Paid amplification
• Performance optimization
• Audience persona development
• Content strategy matching
• Writing
• Editing
• Storytelling
• Audience engagement
• Social analytics
• Social listening
• Reporting tools
• Visual content
• Video content
• Multimedia engagement
• Public-facing communications management
• Reputational risk management
• Sensitive issue management

Location

• Remote within the U.S.
• Bar Harbor, Maine
• Ellsworth, Maine
• Farmington, Connecticut
• Sacramento, California
• Augusta, Maine

Work Type

• Remote
• Full-time

Experience Level

• 8+ years of related experience

Education Level

• Bachelor’s degree

Salary/Compensations

• $74,772 - $125,184

About the Company

• The Jackson Laboratory (JAX) is an independent, nonprofit biomedical research institution with a National Cancer Institute-designated Cancer Center and nearly 3,000 employees across the United States, Japan, and China.
• JAX's mission is to discover precise genomic solutions for disease and empower the global biomedical community in the shared quest to improve human health.
• Founded in 1929, JAX applies over nine decades of expertise in genetics to increase understanding of human disease, advancing treatments and cures for cancer, neurological and immune disorders, diabetes, aging, and heart disease.
• The institution models and interprets genomic complexity, integrates basic research with clinical application, educates current and future scientists, and provides critical data, tools, and services to the global biomedical community.
• The Bar Harbor campus is located between the Gulf of Maine and Acadia National Park.
• The Charles E. Hewett Center in Ellsworth, Maine, serves researchers worldwide.
• JAX Genomic Medicine in Farmington, Connecticut, focuses on the complex genetic causes of disease and developing genomic solutions tailored to individual genetic makeup.
• The JAX Mice, Clinical and Research Services facility is located in Sacramento, California.
• JAX’s Maine Cancer Genomics Initiative (MCGI) is located in Augusta, Maine, at Maine General Hospital.

Equal Opportunity

• The Jackson Laboratory provides equal employment opportunities to all employees and applicants for employment in all job classifications without regard to race, color, religion, age, mental disability, physical disability, medical condition, gender, sexual orientation, genetic information, ancestry, marital status, national origin, veteran status, and other classifications protected by applicable state and local non-discrimination laws.