Lead, Social Media at Brex | San Francisco, California, USA | Rezi

Lead, Social Media at Brex

Lead, Social Media

Brex · San Francisco, California, USA

1 months ago

Lead, Social Media

Brex · San Francisco, California, USA

2 months ago
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About the Role

Brex is seeking a strategic, editorially minded Social Media and Community Lead to define and own the company's social presence across platforms. This role focuses on content development, channel strategy, and community interaction to build a lasting brand and drive engagement, ultimately shaping how people perceive Brex and the finance industry.

Responsibilities

  • Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence
  • Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
  • Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing
  • Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
  • Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
  • Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
  • Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
  • Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
  • Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
  • Lead and develop a Social Media Associate, fostering growth and craft development
  • Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity

Requirements

  • 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
  • Strong editorial instincts and content taste, with a portfolio of social or thought leadership work
  • Understand how to blend short-term tactics with long-term brand building
  • Fluent in the language and nuance of tech and fintech social (X, LinkedIn) — you know who’s who and what’s working
  • Know how to write sharp, tailored content across formats — from polished posts to reactive replies
  • Natural community builder — engaging, responding, and creating space for conversation
  • Experience translating company goals into content strategy that supports business outcomes
  • Data-informed but taste-driven — you love dashboards, but lead with instinct
  • Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
  • Thrive in a high-output, high-trust team where strategy and execution go hand in hand
  • Built a brand’s social presence from early stage to scale
  • Experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
  • Experience creating content around news or trending topics in the founder/tech/AI space
  • Developed or ghostwritten content for a founder or exec
  • Worked on community-led campaigns or social-first product launches

Skills

  • Social Media Strategy
  • Content Development
  • Channel Strategy
  • Community Interaction
  • Editorial Content Creation
  • Brand Building
  • Content Calendar Management
  • Real-time Engagement
  • Social Content Writing and Editing
  • Narrative Development
  • Performance Tracking and Analysis
  • Storytelling
  • Team Leadership
  • Cross-functional Collaboration
  • Fintech Social Media
  • SaaS Social Media
  • High-growth Tech Social Media
  • Tech and Fintech Social Nuance
  • Community Building
  • Content Strategy
  • Business Outcomes Alignment
  • Data Analysis
  • Instinct-driven Content
  • Executive Engagement
  • Crisis Communication

Location

  • Remote

Work Type

  • Full-time

Experience Level

  • 5+ years

Salary/Compensations

  • $173,568-$216,960

About the Company

  • Brex is an intelligent finance platform that enables companies to spend smarter and move faster in over 200 markets.
  • The platform combines global corporate cards and banking with spend management, bill pay, and travel software.
  • Brex's AI-native automation and service eliminate manual expense and accounting tasks.
  • Tens of thousands of companies, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek, use Brex.
  • Working at Brex offers the opportunity to push limits, challenge the status quo, and collaborate with bright minds.
  • Brex is committed to building a diverse team and inclusive culture, empowering employees with tools and resources for career growth.