Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Content and Social Media Associate Director will own the development, execution, and performance of Launchmetrics' global content and social media strategy. This role drives initiatives to amplify the company's voice, engage key audiences, and deliver measurable business impact. The position involves defining strategic direction, ensuring effective execution, and aligning content with business priorities.

Responsibilities

Lead the development and evolution of the global content and social media strategy, supporting broader business objectives.
Shape and oversee the editorial and social media calendars, ensuring alignment with business priorities, campaigns, and timely cultural conversations.
Act as the final editorial gatekeeper, reviewing and approving content to ensure quality, consistency, and strong storytelling.
Author and lead the development of pillarstone and thought leadership content that positions Launchmetrics and its executives as a leading voice in the industry.
Orchestrate the execution of content initiatives, ensuring timely delivery and alignment with brand voice.
Consolidate and analyze performance data, defining KPIs and translating insights into actionable strategies.
Partner with stakeholders across the marketing team (Brand & Business Marketing, SEO, Design, Digital) as well as cross-functionally (Product and Customer Success).
Embed AI tools and workflows to maximize productivity, accelerate production cycles, and empower the team to focus on high-impact strategic and creative initiatives.
Lead and develop the Content team, overseeing performance and ongoing skills development.

Requirements

8+ years of experience in content marketing, editorial, or communications, with experience in a leadership role and a proven track record of successful strategies.
Strong strategic mindset, with the ability to develop and execute content initiatives that drive measurable business impact.
Exceptional writing, editing, and storytelling skills, with the ability to maintain and elevate a strong brand voice.
Deep understanding of social platforms, audience engagement strategies, and emerging trends.
Strong understanding of the Fashion, Lifestyle, and Beauty industries.
Effective cross-functional skills, with the ability to align stakeholders, influence across teams, and drive initiatives across the business.
Data-driven and analytical, with experience using analytics tools to measure performance and derive insights that inform decisions.
Solid understanding of SEO/AEO principles.
Familiar with AI tools and an advocate for applying them thoughtfully across content and editorial workflows.
Highly organized and proactive, with the ability to manage multiple priorities.
Solution-oriented and hands-on, able to thrive in a dynamic environment.
Background in B2B or SaaS/tech is a plus.
Experience in managing creative and/or design teams.

Skills

Content Marketing
Editorial Strategy
Communications
Social Media Strategy
Content Development
Performance Analysis
KPI Definition
Stakeholder Management
Cross-functional Collaboration
AI Tools Integration
Team Leadership
Brand Voice Management
Storytelling
Social Media Engagement
SEO/AEO Principles
Data Analysis

Location

Global

Work Type

Flexible work arrangements

Experience Level

8+ years of experience
Leadership role

Benefits

Learning and development allowance
Benefits package tailored to each location
Flexible work arrangements
Support for establishing home office

About the Company

Launchmetrics' insights power the decisions of the world's leading Fashion, Lifestyle, and Beauty (FLB) brands, turning data into narratives that shape conversations and drive business impact.
We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team.
The Marketing team works daily on the ideation, production, and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.
We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere.
Our international team is filled with enthusiastic, motivated individuals who enjoy their work.
Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization.

Equal Opportunity

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.