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About the Role

Launchmetrics is seeking a skilled Business Marketing Executive to lead the planning and execution of digital and in-person events across key industries. This role involves coordinating a calendar of events to drive brand visibility, audience engagement, and business growth, ideal for a marketing professional with 3-4 years of event management experience.

Responsibilities

• Coordinate the planning and execution of online and in-person events, including product webinars, flagship thought-leadership events, and smaller targeted physical events.
• Manage end-to-end event logistics, including scheduling, speaker coordination, venue research and agreements, asset preparation, attendee management, and budget oversight.
• Develop event-related content and slides, as well as event landing pages and value propositions, in collaboration with content and digital teams.
• Build and manage event registration pages using tools like Unbounce and WordPress.
• Collaborate with Partnerships, Social Media, Digital, Sales, BDR, and Customer Success teams to align on event objectives, promotion plans, and audience engagement strategies.
• Oversee promotion of events to drive registration and attendance, working across multiple channels.
• Manage the follow-up strategy and activities from events, coordinating efforts with the ABM Executive, Outbound Coordinator, Sales, and BDR teams to ensure timely and effective lead nurturing and identify business opportunities.
• Assist in post-event processes, including reporting, content repurposing, feedback collection, and follow-up coordination.
• Track and analyze key event metrics such as registrations, attendance, engagement, and business contribution, providing regular insights and recommendations for continuous improvement.
• Leverage AI tools such as Claude and ChatGPT to streamline event planning, content development, project coordination and operational workflows.
• Travel to key regions, including the USA, UK, France, Italy, and other strategic locations, to manage and oversee local events for Launchmetrics.

Requirements

• Bachelor’s degree in Marketing, Communications, Event Management or a related field
• 3-4 years of experience in event coordination
• Strong organizational and time management skills with exceptional attention to detail
• Clear and confident communication skills, both written and verbal
• Ability to collaborate effectively with internal and external stakeholders
• Resourcefulness and problem-solving ability, especially in live event environments
• A proactive mindset with the ability to take initiative and work independently when needed
• Comfortable working in a fast-paced, cross-functional, and international environment
• Experience with tools like Unbounce, WordPress, and Salesforce a plus

Skills

• Event Management
• Digital Marketing
• In-person Events
• Project Management
• Content Development
• Budget Oversight
• Lead Nurturing
• Data Analysis
• AI Tools (Claude, ChatGPT)
• Unbounce
• WordPress
• Salesforce

Location

• France
• Italy
• UK
• USA

Work Type

• Full-time
• Hybrid

Experience Level

• 3-4 years

Education Level

• Bachelor's degree

Benefits

• Learning and development allowance
• Benefits package tailored to each location
• Flexible work arrangements
• Support for home office setup

About the Company

• Launchmetrics is a global company with a diverse and international team distributed across six countries.
• The Marketing team works collaboratively to understand market dynamics and achieve results.
• The company prioritizes people, fostering a relaxed yet dynamic atmosphere.
• Team members are empowered with autonomy, allowing them to make a substantial difference.
• Launchmetrics offers growth and advancement possibilities.

Equal Opportunity

• Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
• We value diverse perspectives and recognize that skills and experiences can be gained in various ways.
• If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!
• We will provide accommodations to ensure you feel at ease during the interview process.