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About the Role

We are seeking a Customer Marketing Manager to lead Baseten's customer evidence initiatives. This role involves creating systems for capturing customer stories, executing co-marketing programs, and developing assets to showcase these stories to the right audiences. Our customers are ML engineers and AI teams deploying significant workloads, and their success stories are crucial for building trust and demonstrating value.

Responsibilities

Serve as the primary driver for all customer co-marketing launches, managing timelines, stakeholders, and the entire process from outreach to publication.
Maintain a central record of all ongoing customer co-marketing activities.
Collaborate with design, social media, and sales teams to ensure proper creation, approval, and distribution of marketing assets.
Manage the customer evidence library, including written case studies, video testimonials, customer quotes, logos, and sales snippets, ensuring assets are current, tagged, and accessible.
Oversee the monthly operating rhythm for new logo additions, asset updates, and customer health checks.
Identify and develop new co-marketing opportunities across various formats such as blog posts, webinars, press releases, social content, video series, and event appearances.
Establish and manage a Customer Advisory Board (CAB) program.
Build and implement a structured customer reference program.

Requirements

Possess 6+ years of experience in customer marketing, product marketing, or a related field.
Demonstrate a proven ability to build customer advocacy programs for technical audiences or within early-stage companies.
Exhibit a strong capacity for crafting narratives that appeal to developers while clearly communicating business value.
Have experience producing diverse content formats, including written case studies, video testimonials, technical blog posts, and social content.
Be comfortable engaging directly with technical audiences, possessing a solid understanding of developer workflows, tools, and priorities.
Excel at making complex technical concepts understandable across various audiences and formats.
Be highly organized and process-oriented, with a talent for building systematic approaches.
Thrive in ambiguous, fast-paced environments, capable of building programs from the ground up.
Be proactive and detail-oriented, with a commitment to maintaining up-to-date assets and documented processes.

Skills

Customer Marketing
Product Marketing
Customer Advocacy
Content Creation
Narrative Crafting
Technical Communication
Process Management
Program Development

Location

Remote

Work Type

Full-time

Experience Level

6+ years

Benefits

Competitive compensation with meaningful equity
100% coverage of medical, dental, and vision insurance for employees and dependents
Flexible Paid Time Off (PTO) policy
Company-wide Winter Break (offices closed from Christmas Eve to New Year's Day)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to various ML startups for learning and networking opportunities

About the Company

Baseten powers mission-critical inference for leading AI companies.
We unite applied AI research, flexible infrastructure, and seamless developer tooling.
Our platform enables companies at the forefront of AI to deploy cutting-edge models.
We have recently secured $300M in Series E funding, backed by prominent investors.
Our mission is to build the go-to platform for engineers shipping AI products.

Equal Opportunity

Baseten is committed to fostering a diverse and inclusive workplace.
We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and consider qualified applicants with criminal histories in accordance with applicable law, including the San Francisco Fair Chance Ordinance where applicable.