About the Role
MDCalc is seeking a driven, detail-oriented Marketing Manager to join their Commercial Business Unit. This role focuses on creating sales enablement materials, presentations, and event assets to support the commercial team in connecting pharmaceutical brands with MDCalc's widely used medical reference platform.
Responsibilities
- Translate pharma brand objectives into HCP marketing plans with defined audience segments, messaging, and KPIs.
- Own brand voice, positioning, and messaging frameworks that resonate with MDCalc partners across all channels and touchpoints.
- Build and manage sales enablement assets and a digital content library, ensuring all outputs are on-brand and aligned with business priorities.
- Lead development of executive-ready presentations for client meetings, conferences, and external events.
- Oversee email marketing campaign execution, including audience segmentation, deployment, and performance analysis.
- Manage external agencies and contractors, ensuring deliverables align with strategy, budget, and timelines.
Requirements
- 5+ years of marketing experience, with at least 2 years at a health media company, pharma brand team, HCP-focused agency, or equivalent sales-driven media/publisher environment.
- Strong understanding of HCP-targeted media platforms and point-of-care channels.
- Working knowledge of FDA promotional guidelines and MLR review processes.
- Experience with email marketing platforms (e.g., HubSpot) and CRM tools.
- Strong project management, communication, and presentation skills; comfortable presenting to executive and client audiences.
- Proven ability to manage multiple priorities in a fast-paced environment, consistently delivering polished, publish-ready materials on deadline.
- Willingness to travel 10–15%.
Skills
- Advanced proficiency in Google Slides, PowerPoint, and Canva.
- Familiarity with Photoshop is a plus.
Location
- Greenwich Village, NYC
Work Type
- Hybrid work environment
Experience Level
- 5+ years of marketing experience
- 2+ years at a health media company, pharma brand team, HCP-focused agency, or equivalent sales-driven media/publisher environment
Education Level
- Bachelor's degree in Marketing, Communications, Life Sciences, or related field
Benefits
- Medical, Dental, & Vision coverage, with option to extend to your dependents
- Company-sponsored short-term insurance
- Fully-paid 8 week parental leave, after 6 months of employment
- Company-sponsored 401k, after 3 months of employment
- Unlimited vacation for salaried roles
- Tri-annual company offsites
- Work from home monthly stipend
About the Company
- Since 2005, MDCalc has been an essential part of the clinician’s workflow to help achieve better patient outcomes.
- Actively used by more than 65% of physicians worldwide, MDCalc is the most widely used medical reference – at the point of healthcare decision-making – for clinical decision tools and content.
- One of only 4 references used by >50% of US HCPs.
- These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions.
