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About the Role

The Marketing Specialist is responsible for implementing traditional and digital marketing initiatives for Brookfield Residential Texas, supporting community marketing, digital marketing, CRM administration, website management, reporting, analytics, events, signage, and marketing technology platforms. This role partners with internal teams and external agencies to drive traffic, appointments, lead conversion, and sales performance.

Responsibilities

Coordinate signage, model homes, photography, videography, collateral, maps, events, Realtor outreach, vendor management and brand standards.
Lead websites, inventory listings, blogs, landing pages, SEO, SEM, PPC, email and social campaigns.
Support Salesforce and HubSpot administration, lead routing, workflows, lead scoring and cultivating campaigns.
Develop reports, analyze traffic, sales, digital performance and campaign effectiveness.
Support integrations, website tools, sales technology and process improvements.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent professional experience will also be considered.
3+ years of marketing experience required.
Real estate or homebuilding experience required.
Experience with Salesforce, HubSpot, WordPress, Sitecore and Google Analytics preferred.
Knowledge of SEO, SEM, PPC, social media marketing and email marketing.
Adobe Creative Suite experience preferred.
Strong analytical, organization and communication skills.
Advanced Microsoft Office proficiency.

Skills

Salesforce
HubSpot
WordPress
Sitecore
Google Analytics
SEO
SEM
PPC
Social media marketing
Email marketing
Adobe Creative Suite
Analytical skills
Organization skills
Communication skills
Microsoft Office

Location

Austin

Work Type

Full-time

Experience Level

3+ years of marketing experience

Education Level

Bachelor’s degree in Marketing, Communications, Business, or related field

Benefits

Competitive compensation and total rewards package.
Excellent extended medical, dental, and vision benefits beginning day 1.
401(k) matching, vesting begins day 1.
Career development programs.
Paid Volunteer Hours.
Paid parental leave.
Family planning assistance, including IVF, surrogacy and adoption options.
Wellness and mental health resources.
Pet insurance offering.

About the Company

Brookfield Residential is a leading North American land developer and homebuilder for over 65 years, committed to creating the best places to call home.
As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere.
We develop, operate, and manage more than 600 locations, 1500+ buildings and over 280 million square feet of real estate across the globe.
Our success starts with our people. People like you. We develop, operate, and manage more than 600 locations, 1500+ buildings and over 280 million square feet of real estate across the globe. It’s a feat that wouldn’t be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings don’t simply meet the needs of our tenants, residents, and communities — but exceed them, every day.

Equal Opportunity

Brookfield Residential participates in the E-Verify process to confirm the eligibility of candidates to work in the United States.
We are proud to create a diverse environment and are proud to be an equal opportunity employer.