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About the Role

The Financial Planning & Strategy (FP&S) team partners with marketing and go-to-market leadership to drive strategic decision-making through financial and strategic analyses. This high-visibility role will partner with the VP of Marketing and the COO, focusing on marketing investment, measurement, and overall go-to-market strategy.

Responsibilities

• Own the marketing finance partnership, acting as the strategic finance partner for the VP of Marketing and their leadership team.
• Build and own frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle marketing.
• Drive evolution toward incrementality testing and Marketing Mix Modeling (MMM) for causal, incremental measurement.
• Own the unit economics model, reporting, and insights to drive investment decisions and external investor relations.
• Lead marketing planning, including the annual and long-range planning process, target setting, and investment case stress-testing.
• Partner with Marketing, Sales, and Product to quantitatively validate strategic investment areas.
• Develop AI-powered workflows, automated reporting, and intelligence systems for the FP&S team and marketing partners.
• Present findings and recommendations directly to senior leaders to influence decisions.
• Govern budget management and reporting for the COO’s overall budget with analyst support.

Requirements

• 8+ years of progressive finance experience, with at least 4 years partnering with B2B marketing organizations.
• A foundation in investment banking, private equity, or management consulting is a strong plus.
• Deep fluency in marketing economics, including building channel ROI models and explaining ROAS.
• Comfortable acting as the connective tissue between the CFO and CMO.
• Fluency across the marketing measurement stack, including multi-touch attribution, incrementality testing, and MMM.
• Experience with both PLG and sales-led go-to-market motions and their differing measurement and investment decision frameworks.
• A track record of driving business outcomes through financial insight and influencing strategy.
• Experience building with AI (models, automated analyses, workflows).
• Expert-level financial modeling skills with an instinct for business drivers.
• Strong executive presence with clear and convincing communication.
• Hands-on experience with Marketing Analytics tools (e.g., HockeyStack), Salesforce, BI tools (e.g., Omni, Looker, Tableau), and SQL.
• Proactive problem identification and ability to work through ambiguity.
• An A-player mindset with a strong bias for action, resilience, and ownership.

Skills

• Marketing ROI
• Channel efficiency
• Attribution modeling
• Incrementality testing
• Marketing Mix Modeling (MMM)
• Unit economics
• Financial modeling
• AI development
• Executive communication
• Budget management
• Marketing Analytics tools
• Salesforce
• BI tools
• SQL

Location

• San Francisco, CA

Work Type

• Hybrid

Experience Level

• Senior Manager
• 8+ years of finance experience
• 4+ years partnering with B2B marketing

Salary/Compensations

• $192,000—$226,000 USD

Benefits

• Competitive cash and equity compensation
• Opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In-office perks: lunch five times a week, commuter stipend, snacks and beverages
• Relocation stipend may be available

About the Company

• Checkr is building the data platform to power safe and fair decisions.
• Over 140,000 companies and millions of people rely on Checkr for AI verification.
• Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic.
• Recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

Equal Opportunity

• Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences.
• Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.