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About the Role

As a Senior Paid Social Manager, you’ll own strategy and performance across a portfolio of DTC e-commerce brands. You’ll work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client retention. You’ll also mentor Paid Social Managers, helping elevate execution standards across the business.

Responsibilities

• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans.
• Translate business goals into actionable paid social strategies that deliver measurable results.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth.
• Regularly review account performance and proactively recommend new initiatives that support long-term success.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures.
• Work closely with Growth Executives to ensure strategic recommendations are implemented effectively.
• Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern.
• Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency.
• Identify underperforming areas quickly and develop recovery plans.
• Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations.
• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Provide strategic feedback on messaging, hooks, formats, offers, and content themes.
• Use consumer insights and campaign learnings to influence creative direction.
• Stay ahead of platform trends, creative developments, and emerging opportunities across Meta and TikTok.
• Act as the primary day-to-day strategic contact for assigned clients, building strong relationships.
• Lead performance reviews, planning sessions, and strategy discussions.
• Present recommendations clearly and commercially.
• Drive client retention by delivering exceptional service, maintaining strong communication, and consistently demonstrating value.
• Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing.
• Review work produced by junior team members and provide constructive feedback.
• Share insights, successful tests, and best practices with the wider team.
• Contribute to onboarding, training initiatives, and internal process development.

Requirements

• 3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
• Advanced understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
• Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
• Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
• Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments.
• Excellent client-facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
• Experience mentoring, coaching, or supporting the development of junior team members.
• Strong project management and organisational skills, with the ability to balance strategic thinking and day-to-day execution.
• Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
• Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.

Skills

• Meta Advertising
• TikTok Advertising
• Performance Marketing
• Paid Social Strategy
• Customer Acquisition
• Creative Testing Methodologies
• Full-Funnel Growth Planning
• Commercial Acumen
• Triple Whale
• Shopify
• GA4
• Meta Reporting
• TikTok Reporting
• Client-Facing Communication
• Mentoring
• Coaching
• Project Management
• Organisational Skills

Location

• Remote-first (UK-based)
• Optional access to London office

Work Type

• Remote-first
• Hybrid

Experience Level

• Senior

Salary/Compensations

• £45,000 – £52,000 DOE

Benefits

• 27 days of annual leave, plus Bank Holidays and your birthday off
• Work abroad for up to 30 days per year
• Company pension scheme
• Private health insurance after 6 months
• Life insurance cover
• Smart Health wellbeing support services
• Healthcare cash plan covering dental, optical, and physiotherapy support
• Clear and structured progression plan
• Annual salary reviews linked to performance and contribution
• Monthly incentives
• Kudos reward scheme
• Christmas performance bonus scheme
• Ongoing training and personal development opportunities

About the Company

• Launch With Us helps ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies.
• Focuses on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth.
• Manages over £10M in annual paid media spend across Meta and TikTok for various brands.
• Combines sharp media buying with creative that converts.
• Part of the #1 UK Meta independent agency groups.
• Fast-paced environment with genuine ownership for employees.
• A place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact.
• Fast-growing and ambitious company with a collaborative, people-first culture.
• Hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.