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About the Role
IXL Learning is seeking a leader to drive regional marketing strategies that support the K-12 sales team and strengthen the company's presence with districts nationwide. This role involves managing a team of Regional Marketing Associates to execute high-impact campaigns that align national marketing priorities with local territory needs, ultimately supporting sales pipeline development and revenue growth.
Responsibilities
- Lead regional marketing strategy to support sales pipeline, revenue goals, and strategic initiatives
- Partner with sales leadership to identify territory opportunities and translate insights into marketing programs
- Identify effective marketing tactics and materials to support sales opportunities
- Develop proactive regional campaigns combining email, events, and targeted collateral
- Guide the field marketing team in executing initiatives to engage prospects and nurture relationships
- Regionalize national messaging to resonate with local audiences and territory-specific needs
- Build product knowledge to support sales in positioning core curriculum and assessment offerings
- Synthesize field insights, customer feedback, and objections into actionable recommendations
- Track and analyze performance of regional marketing efforts relative to pipeline and revenue
- Collaborate with marketing, product, and sales enablement teams on go-to-market strategies
- Manage and mentor a team of Regional Marketing Associates
Requirements
- BA/BS degree
- 8+ years of experience in a strategic field or regional marketing leadership role
- 2+ years of experience in a people management role
- Strategic mindset with a focus on pipeline and revenue influence
- Exceptional writing and editing skills
- Ability to translate field feedback and sales data into actionable marketing strategies
- Strong interpersonal skills for cross-functional collaboration
- Proven leadership and influence capabilities
- Self-starter with strong organizational, detail, and prioritization skills
Skills
- Field marketing strategy
- Regional marketing
- People management
- Strategic planning
- Copywriting and editing
- Market analysis
- Cross-functional collaboration
- Sales enablement
- Data analysis
Location
- Raleigh, NC
Work Type
- Onsite
Experience Level
- 8+ years of experience
- 2+ years of people management
Education Level
- BA/BS degree
About the Company
- Largest EdTech company in the United States
- Reaches millions of learners globally
- Portfolio includes IXL.com, Rosetta Stone, Wyzant, and Teachers Pay Teachers
- Mission-driven organization focused on creating innovative products for learners and educators
- Fosters a culture of collaboration, kindness, and respect
Equal Opportunity
- IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.