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About the Role

Spotify is seeking a Social Marketing Manager to lead social marketing efforts in the UK and Ireland, with strategic oversight for the Netherlands. The ideal candidate is a social-first marketer passionate about music culture, audience behavior, and storytelling, capable of strategic thinking and day-to-day execution.

Responsibilities

• Oversee the planning and execution of a dynamic social media content strategy for the UK and Ireland to build community, spark conversation, and increase brand engagement.
• Identify trends, optimize content for each platform, and collaborate with influencers and creators to expand reach.
• Manage key agency partners, fostering creativity, collaboration, and accountability to ensure high-quality execution aligned with brand vision and strategic goals.
• Optimize with the use of paid media.
• Provide strategic oversight and direction for the Netherlands social marketing, ensuring alignment with global brand strategy, sharing best practices, and supporting cross-market campaign activations.
• Participate in the adaptation, creation, and execution of innovative, multi-channel marketing campaigns that amplify brand, content, and partnerships across UK, Ireland, and Netherlands.
• Collaborate closely with Music and Podcast teams to ensure culturally relevant content creation adhering to channel guidelines.
• Develop a keen understanding of the local music community, industry, and fans, particularly the nuances of UK and Irish music culture, audience sensibilities, and social behavior.
• Define and strengthen brand identity, ensuring consistency across all marketing touchpoints.
• Develop culturally resonant campaigns and initiatives reflecting commitment to diversity, music discovery, and audience connection.
• Build and nurture relationships with creators and relevant players in the UK and Irish cultural landscape to expand platform reach.
• Harness data insights to drive engagement with key audience segments, especially Gen Z.
• Analyze marketing performance metrics to measure ROI, identify opportunities, and optimize campaigns.
• Stay informed of social sentiment and report trends to key stakeholders.
• Stay informed of industry trends, emerging platforms, and audience behavior to adapt strategies as needed.
• Lead on social roll out across live experiences and hero campaigns across both paid and organic.

Requirements

• 7+ years in social marketing, ideally within the music, entertainment, or content industries.
• A strong sense of brand identity and creative vision, with the ability to present and advocate for ideas effectively.
• Deep knowledge of UK social media culture and audience behaviour, including how UK and Irish consumers engage with content across platforms and cultural moments that resonate.
• Demonstrable experience managing social channels for a market, with a clear grasp of regional differences in content preference, platform usage, and engagement patterns.
• Proven ability to cultivate strong, trusting, and transparent working relationships at all levels of an organisation.
• Ability to thrive in fast-paced, high-pressure environments, managing tight deadlines, shifting priorities, and real-time decision-making with ease.
• Proactive, resourceful, and solution-oriented, with a collaborative mindset to navigate ambiguity and evolving situations effectively.
• Well-versed in the music industry, including emerging trends, influential artists, and cultural movements, particularly within UK and Irish music scenes.
• Experience working across international markets or with culturally diverse teams.
• Experience with or knowledge of the Netherlands or Benelux market is a plus.
• A genuine passion for music, coupled with a strong awareness of cultural trends and dynamics.

Skills

• Social-first marketing
• Social media content strategy
• Community building
• Brand engagement
• Trend identification
• Content optimization
• Influencer and creator collaboration
• Paid media optimization
• Multi-channel marketing campaign execution
• Data analysis
• Performance metric analysis
• Social sentiment analysis
• Relationship building

Location

• London

Work Type

• Hybrid

Experience Level

• 7+ years

About the Company

• Spotify is a global leader in audio streaming, connecting audiences with artists, creators, and experiences they love.