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About the Role

The Marketing Manager will plan, coordinate, and execute integrated marketing programs across key European markets, supporting the regional go-to-market strategy through online and offline initiatives. This role is crucial for driving coordinated regional campaigns that contribute measurable pipeline and revenue impact, ensuring marketing activities are aligned, localized, and executed with operational excellence.

Responsibilities

Own European Marketing Campaign Execution
Develop and execute regional marketing plans aligned to European revenue targets and quarterly pipeline goals.
Translate global campaigns into localized European programs, adapting messaging, channels, and tactics based on regional market maturity and buying behavior.
Support the execution of conferences, partner activations, and hosted events, ensuring strong pre-event promotion and structured post-event follow-up with Sales.
Scale the execution of digital marketing programs including a channel mix of agentic programs, email campaigns, paid search, paid social, webinars, third-party content syndication, and sales outreach with AI-assisted processes and marketing tools.
Work with Marketing Operations to ensure regional campaign tracking, attribution, and reporting are set up correctly prior to launch and communicate business-critical outcomes.
Test new regional channels, leverage AI-assisted experimentation, and recommend campaign optimizations based on engagement, conversion, and pipeline impact.
Align Marketing to Pipeline & Revenue Goals
Partner with Sales and Demand Generation to define objectives, target accounts, and success metrics.
Support regional ABM execution in close collaboration with Sales and Demand Generation teams.
Ensure lead capture processes are aligned with Marketing Operations and CRM workflows.
Track campaign performance for regional marketing initiatives and report on marketing funnel impact and marketing ROI.
Support regionalized marketing pipeline and revenue projections with AI analytics.
Manage Budgets & Vendors
Track regional market budgets and ensure efficient allocation of spend across marketing programs based on ROI.
Coordinate regional marketing initiatives with external agencies, event vendors, and partners.
Identify opportunities to improve processes, test new channels, and optimize campaign performance.
Challenge the status quo by proposing new approaches, experimentation, and scalable regional marketing campaigns.

Requirements

Fluency in both English and French, Italian would be considered an asset
5+ years of experience in B2B marketing (SaaS or technology preferred).
Experience managing marketing programs in Europe
Experience with agentic AI go-to-market strategies, channels, and analysis.
Strong project management skills with the ability to manage multiple timelines simultaneously.
Comfort working cross-functionally with larger Go-To-Market organization and external vendors.
Highly organized, detail-oriented, and proactive problem solver.
Willingness to travel within Europe as required.

Skills

AI-enabled experimentation
Agentic go-to-market strategies
Email marketing
Paid search
Webinars
Social media
Third-party content syndication
Account-based marketing (ABM)
Partnerships
Events
Marketing Operations
AI-assisted processes
Marketing tools
AI analytics

Location

Europe

Work Type

Hybrid

Experience Level

5+ years

Salary/Compensations

EUR 80000 - EUR 90000

Benefits

Vacation time that increases with tenure
Comprehensive benefits packages (details vary by country)
Life leave days
Competitive base salary
Corporate bonus program
Retirement savings options
Flexible work options
Volunteer days
Opportunities to get involved in corporate giving initiatives
Professional development days

About the Company

Assent is the leading AI native platform for supply chain sustainability and compliance, trusted by complex manufacturers and distributors worldwide.
Our unified platform combines advanced AI, regulatory expertise, and the world’s largest supply chain data network to help organizations reduce risk, lower operational costs, and build trust across every tier of the value chain.
With over 900 team members across India, North America, Malaysia, the EU, and Kenya and more than 1,000 customers globally, Assent brings together global perspective and deep domain expertise.
Our hybrid work model enables teams to collaborate effectively across regions while staying connected to the communities where they live and work.
As a certified B Corporation, we meet rigorous standards of social and environmental performance, transparency, and accountability.
Our commitment to People, Culture & Community (PCC) is rooted in building a diverse, inclusive, and high-performing team.
We recruit and retain team members with a range of backgrounds, experiences, and perspectives, while fostering a culture of belonging where all Assentees are respected, supported, and empowered to contribute.
As we continue to embed AI into how we work, we do so thoughtfully, enhancing human potential, supporting better decision-making, and prioritizing appropriate oversight, privacy, and fairness.
At Assent, we value your privacy and are committed to maintaining transparency in how we handle your personal information.
We use AI to support parts of our recruitment process, such as note-taking and initial shortlisting based on job-related qualifications. AI does not make hiring decisions. All candidates will speak with a real person, and final decisions are always made by our recruitment team.

Equal Opportunity

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.
If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.