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About the Role

As the Senior Marketing Manager within Intermediated Insurance Australia (IIA), you will shape the future of how marketing drives growth. You will bring together brand, campaigns, events, and communications into one connected engine that drives growth across brokers, partners, and small business customers. This is a hands-on role where strategy meets execution, leading through change, simplifying complexity, and building capability in a fast-evolving team.

Responsibilities

Own and deliver an integrated marketing strategy that connects brand, campaigns, events, and communications to drive measurable growth across acquisition, retention, and partner channels.
Lead and uplift a multidisciplinary team, coaching capability across B2B marketing, content, GTM, and engagement to build a high-performing function.
Translate business strategy into clear, prioritized marketing initiatives, aligning effort to the highest value opportunities across intermediated and partner distribution.
Orchestrate end-to-end campaigns and channel activity, ensuring consistent messaging, strong execution, and alignment to agreed outcomes and timelines.
Partner with CX and digital to create connected, customer-led journeys that strengthen relationships and brand preference.
Drive marketing transformation, embedding CRM, lifecycle marketing, and measurement practices to enable scalable, commercially focused growth.

Requirements

Proven experience leading end-to-end marketing across multiple channels with a strong commercial mindset.
A track record of leading change and building capability in evolving or transforming environments.
Strong ability to influence senior stakeholders and align cross-functional teams around shared goals.
Broad marketing craft across brand, campaigns, digital, and customer experience.
Experience in B2B or partner-led models, with an understanding of intermediated customer journeys.
A people-first leadership style with a passion for coaching, developing, and uplifting team capability.

Location

Gadigal Country (Darling Park 2, Sydney)
Meanjin (Brisbane)
Naarm (Melbourne)

Work Type

Permanent
Full-time
Work from home
Flexibility options

Benefits

Boosted superannuation with 13% as standard.
20 days annual leave + 5 days MyLeave.
Work from home and many more flexibility options with myFlex.
Up to 50% off personal insurance, including home and motor insurance.
Partner discounts on private health insurance, tech & appliances, and many more.
Industry-leading 20 weeks paid parental leave.
Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.

About the Company

IAG is the largest general insurance group in Australia and New Zealand.
Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting their ambitions and making insurance accessible.
As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected.
We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities.
We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.