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About the Role

Shape how IAG's brands show up across social and digital channels. As the Social & Digital Marketing Specialist for CGU and WFI, you'll bring campaigns to life through engaging content and smart channel execution, helping connect with brokers, partners and small business audiences. This role involves balancing creativity with performance, testing, learning and improving, building stronger digital capability towards a data-led future.

Responsibilities

Deliver social and digital elements of integrated campaigns, translating messaging into channel specific content that drives engagement, reach and conversion across key audiences
Plan and manage a coordinated content calendar, sequencing activity across platforms to ensure consistent, timely and impactful delivery aligned to campaign priorities
Create and manage engaging social and digital content, ensuring it is on brand, audience focused and tailored to each platform’s format and tone
Monitor performance across channels, using data and insights to optimise campaigns and continuously improve engagement, reach and conversion outcomes
Amplify broader marketing campaigns via paid media across digital and social channels, aligning activity to maximise visibility and reinforce key messages
Support improvements to digital journeys, including landing pages and content, to enhance user experience and drive better outcomes
Manage day-to-day social publishing and community engagement, responding thoughtfully and maintaining a consistent brand voice

Requirements

Hands-on experience across social and digital channels, including paid media with a focus on execution and optimisation
Ability to create engaging content across formats such as copy, video or simple visuals
Confidence using data and analytics to guide decisions and improve performance outcomes
Strong understanding of social platforms, trends and how audiences engage with content
Ability to manage multiple priorities while staying organised and detail-focused
Collaborative mindset with the ability to work across teams and with external partners
Curiosity to keep learning, testing new ideas and adapting to evolving digital landscapes

Skills

Social media marketing
Digital marketing
Content creation
Paid media
Campaign optimisation
Data analysis
Community management
Brand voice management

Location

Sydney
Brisbane
Melbourne

Work Type

Permanent
Full-time
Hybrid

Benefits

Boosted superannuation with 13% as standard
20 days annual leave + 5 days MyLeave
Work from home and flexibility options with myFlex
Up to 50% off personal insurance
Partner discounts
Industry-leading 20 weeks paid parental leave
Access to LinkedIn Learning, IAG Academy, study assistance and secondment opportunities

About the Company

IAG is the largest general insurance group in Australia and New Zealand.
Our family of brands helps everyday Aussies and New Zealanders, supporting their ambitions and making insurance accessible.
As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected.
We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities.
We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.

Equal Opportunity

If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to recruitment@iag.com.au for a confidential conversation.