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About the Role
Adyen is seeking a data-driven, proactive, and collaborative Digital Marketing Manager to drive acquisition efforts through digital marketing channels in the UK market. This role involves planning, setting up, and optimizing targeted digital marketing campaigns across owned, earned, and paid channels, with a focus on revenue-based goals.
Responsibilities
- Develop and implement digital initiatives for all paid channels to maximize lead generation in the UK market.
- Work closely with local commercial teams and the global acquisition team to generate sales-accepted opportunities from digital channels.
- Leverage analytic tools to determine campaign and promotion effectiveness across all channels, optimizing on a daily basis.
- Manage localizations and optimizations of local webpages, including landing page creation, web translations, and local SEO optimization.
Requirements
- Minimum of 3 years of experience in digital marketing and customer acquisition.
- B2B tech experience is a plus.
- Strong background in SEA (e.g. Google, Microsoft) and other paid acquisition channels (e.g. LinkedIn).
- Knowledge in SEO and programmatic advertising (eg. DV360) is a plus.
- Proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI.
- High language proficiency in English.
- Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus.
- Ability to travel internationally 20%+
Skills
- Digital marketing
- Customer acquisition
- B2B marketing
- SEA
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- SEO
- Programmatic advertising
- DV360
- Campaign optimization
- Marketing ROI
- Google Analytics
- Salesforce
- Marketo
- Looker
Location
- London
Work Type
- Office-first
- Onsite
Experience Level
- 3+ years
About the Company
- Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, serving as a financial technology platform.
- Adyen fosters an environment with opportunities for employees to succeed, supported by a culture that enables career ownership.
- The company is driven by motivated individuals who tackle unique technical challenges at scale and solve them as a team, delivering innovative and ethical solutions.
Equal Opportunity
- Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum.
- Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours.
- No matter who you are or where you're from, we welcome you to be your true self at Adyen.
- Adyen encourages candidates who may not meet 100% of qualifications to reconsider and apply.