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About the Role

We are looking for a strategic, globally minded Associate Creative Director to lead and scale Peloton’s creative footprint across the US and key international markets. You will be the architect of campaigns that bridge the gap between global brand vision and local cultural relevance, championing high-impact creative expression to ensure our voice remains cohesive worldwide while hitting home with every member. This role reports directly to the Creative Director.

Responsibilities

Shape the development of creative campaigns across UK, Germany, and Australia, ensuring all work meets the highest creative standards and aligns with Peloton’s global brand vision.
Collaborate with global brand teams to adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance.
Partner with international marketing, communications, and media teams to understand market dynamics, audience insights, and campaign objectives, shaping creative work that influences local impact.
Lead concepting, storytelling, and execution for integrated campaigns across paid, owned, and earned channels — including social, digital, OOH, and experiential.
Guide and mentor designers, copywriters, art directors, and other creative partners across markets, providing thoughtful feedback and fostering creative excellence.
Stay informed on local trends, cultural movements, and platform shifts in each region to ensure creative work remains relevant, fresh, and authentic.
Work closely with strategy, production, and media teams to ensure the creative output delivers against business goals, while remaining innovative and on brand.
Manage multiple projects proactively with organizational skills to bring order to complex, fast-moving workflows.

Requirements

Extensive experience guiding creative teams and high-stakes projects within fast-paced, high-growth environments.
Demonstrated success leading creative campaigns for international or multi-market brands.
Deep understanding of brand building, storytelling, and cultural localization.
Experience managing cross-functional teams and collaborating across time zones and cultures.
Strong portfolio showcasing conceptual thinking, campaign development, and execution across digital, social, and traditional channels.
Familiarity with tools such as Adobe Creative Suite, Figma, and other creative platforms.
Excellent communication and presentation skills, with the ability to articulate and influence ideas.
Highly organized, proactive, and adaptable — able to manage complexity with clarity.
Strong alignment with Peloton’s mission to make fitness accessible and the ability to inspire global audiences through the intersection of movement and creativity.

Skills

Adobe Creative Suite
Figma
Conceptual thinking
Campaign development
Execution across digital, social, and traditional channels
Brand building
Storytelling
Cultural localization
Cross-functional team management
Communication
Presentation skills
Organization
Proactiveness
Adaptability

Location

New York City

Work Type

Hybrid

Experience Level

Associate

Salary/Compensations

$168,750—$207,300 USD

Benefits

Annual equity awards
Employee Stock Purchase Plan
Region-specific health and welfare benefits
Medical, dental and vision insurance
Generous paid time off policy
Short-term and long-term disability
Access to mental health services
401k
Tuition reimbursement
Student loan paydown plans
Fertility and adoption support
Up to 18 weeks of paid parental leave
Child care and family care discounts
Free access to Peloton Digital App
Apparel and product discounts
Commuter benefits
Citi Bike Discount
Pet insurance

About the Company

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Equal Opportunity

Peloton is an equal employment opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.