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About the Role

General Index (GX) is a leading commodity benchmark provider seeking a Growth Marketing Lead to shape global marketing strategy, create compelling campaigns, launch new products, ensure commercial growth, and establish GX as a category-defining brand in the commodities industry. This role is for an AI-first marketer who thrives in fast-moving environments and can achieve significant results with limited resources.

Responsibilities

Own and execute the marketing strategy across brand, demand generation, content, events, partnerships and product marketing
Build campaigns that generate awareness, engagement, pipeline and revenue
Optimize our PLG motion in partnership with product and sales
Develop a deep understanding of our customers, their challenges, and the markets they operate in
Turn complex data content into engaging, accessible content in partnership with our product team
Use AI tools to accelerate research, content creation, campaign execution and performance analysis
Manage our website, social channels, email marketing and marketing technology stack
Support major industry events, webinars and customer-facing initiatives
Create customer stories, case studies and thought leadership content
Experiment constantly with new ideas, channels and approaches
Track performance and continuously improve marketing effectiveness through data-driven decision making

Requirements

Curious about customers, industries, technology and how markets work
Enjoys asking questions, learning quickly, and developing expertise in complex subjects
Active in using AI in day-to-day work
Excited by how AI is reshaping marketing and looking for ways to work smarter and move faster
Experience in environments where resources were limited and expectations were high
Knows how to prioritize, execute and create impact without a large team
Experience in B2B SaaS, data, technology, fintech, energy or consulting background
Understands how to build demand generation programs
Understands how to create compelling content
Understands how to position products effectively
Understands how to support sales teams
Understands how to measure marketing performance
Understands how to manage multiple priorities simultaneously
Understands how to use data to drive decisions on marketing investment
Understands how to ensure brand consistency
Spots opportunities others miss
Reads widely
Asks questions
Challenges assumptions
Enjoys figuring things out

Skills

AI tools
Website management
Social media management
Email marketing
Marketing technology stack management
Data analysis
Content creation
Demand generation
Product marketing
Partnership marketing
Event management

Location

London
Krakow
Houston
Singapore

Work Type

Full-time

Experience Level

Growth Marketing Lead

Salary/Compensations

Competitive base salary

Benefits

Private healthcare with BUPA
£2k annual L&D budget per employee
Pension scheme
Mentoring support
Structured development, with a track record of internal promotions
Regular team socials, with a positive and high-energy culture

About the Company

General Index (GX) is the commodity benchmark provider based on the most data.
We produce over ~6,000 daily energy prices - in crude oil & refined products, biofuels, hydrogen, and carbon markets.
Our clients use our data to make critical energy & investment decisions.
Our unique approach collates thousands of trades from 200 data partners and applies expert-designed algorithms based on detailed methodologies to calculate prices.
Backed by Chalfen Ventures, Molten Ventures and 20VC.
We have an experienced team with proven leadership – as well as a rapidly growing customer and partner base.
We're growing quickly.
We’re looking for an AI-first marketer who loves getting their hands dirty, thrives in fast-moving environments, and can achieve outsized results with limited resources.
The right person will be relentlessly curious, commercially minded, customer obsessed, and excited by the possibilities that AI creates for modern marketing.
Help change an industry that is ripe for disruption
Work directly with an experienced leadership team that genuinely values marketing
Report to a CRO who previously built and led marketing teams herself
Join a high-growth, venture-backed business at a pivotal stage of its journey
Enjoy significant autonomy and the freedom to bring new ideas to life quickly
Work alongside smart, ambitious people who care deeply about what they do
Build a marketing function that can become a genuine competitive advantage

Equal Opportunity

A diversity of identity, perspective, and experience makes us stronger. We welcome you to apply to GX regardless of your background, age, gender, ethnicity, orientation, or ability.
Don't meet all the requirements? At GX we believe that professional development happens through teaching and learning from your peers and managers. Even if you’re uncertain about whether you have the experience we’re looking for, please apply if this position sparks your curiosity and you have a real interest or passion in what we are doing.